London Leadership Management Innovation llmi.uk
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Quality and Productivity · QP-015

Quality Function Deployment and Customer Requirements

5 daysClassroom
14Upcoming dates
7Cities
£2,840Fees from

Course overview

Why Attend

Products and services succeed when they deliver what customers value. Quality function deployment provides a structured way to translate the voice of the customer into technical requirements and design decisions.

This LLMI course explains how to capture customer requirements, use the House of Quality, prioritise requirements, link them to design and process characteristics, benchmark competitors and cascade requirements through development. Participants build a QFD matrix for a real product or service.

The course supports product development, quality and marketing teams.

Course Objectives

Capture and structure customer requirements

Build a House of Quality

Prioritise requirements and technical characteristics

Benchmark against competitors

Cascade requirements to design and process

Use QFD to support development decisions

Target Audience

Product development engineers

Quality engineers

Product managers

Marketing professionals

Service designers

R&D staff

Course Methodology

Concept sessions

House of Quality workshop

Case studies

Group exercises

Presentations

Course outline

Day 1: Customer Requirements
  • Voice of the customer
  • Research methods
  • Requirement structuring
  • Kano model
  • Prioritisation
  • Exercise: Requirement capture
Day 2: House of Quality
  • Matrix structure
  • Technical characteristics
  • Relationships
  • Correlations
  • Importance weighting
  • Workshop: Building the matrix
Day 3: Competitive Benchmarking
  • Customer benchmarking
  • Technical benchmarking
  • Target setting
  • Differentiation
  • Exercise: Benchmarking
Day 4: Cascading Requirements
  • Design deployment
  • Process deployment
  • Production planning links
  • Service QFD
  • Case study: QFD in product launch
  • Exercise: Second-level matrix
Day 5: Using QFD
  • Team facilitation
  • Common pitfalls
  • Integrating with development processes
  • Measuring benefits
  • Digital tools
  • Capstone: QFD project

Dates and fees

DatesCityFee
16 - 20 Nov 2026Istanbul, Turkey£2,850
7 - 11 Dec 2026Vienna, Austria£4,250
11 - 15 Jan 2027Geneva, Switzerland£5,250
8 - 12 Feb 2027Rome, Italy£4,250
8 - 12 Mar 2027Geneva, Switzerland£5,250
12 - 16 Apr 2027Amsterdam, Netherlands£4,250
10 - 14 May 2027Cape Town, South Africa£2,840
14 - 18 Jun 2027Istanbul, Turkey£2,850
12 - 16 Jul 2027Vienna, Austria£4,250
9 - 13 Aug 2027Geneva, Switzerland£5,250
13 - 17 Sep 2027Rome, Italy£4,250
11 - 15 Oct 2027Geneva, Switzerland£5,250
8 - 12 Nov 2027Amsterdam, Netherlands£4,250
13 - 17 Dec 2027Dubai, United Arab Emirates£5,250
London Leadership Management InnovationRegister at llmi.uk/course/quality-function-deployment-and-customer-requirements