Certified Crisis Management Professional (CCMP)

Course overview

Course outline

1. 1Day 1: Crisis Management Overview & Threat Scenarios

   • Crisis Management Overview
   • Define Crisis Management
   • Crisis Management framework
   • The Crisis Management relationship and dependency on other standards (e.g. Business Continuity, Risk Management and Emergency Management)
   • Exactly what is a crisis?
   • Making the distinction between an incident, a crisis and a catastrophe
   • Threat Scenarios
   • What is a threat scenario?
   • Deciding which threat scenarios to plan for
   • National Risk Registers, associated legislation and civil emergency responses
   • Methods for controlling risk
   • The Cyber Threat (identified as the number one threat on the Business Continuity Institute Threat Horizon survey)
2. 2Day 2: Crisis Management Core Concepts

   • Brand, image and reputation
   • The phases of a crisis
   • Understanding the cause of a crisis
   • Twelve steps to help an organisation through a crisis
   • The implications of the nature of a crisis
   • Recovering from a crisis
3. 3Day 3: Avoiding the Avoidable & Crisis Management Team

   • Avoiding the Avoidable
   • A few precautions can make all the difference
   • Protecting your most important assets
   • Crisis Management Team
   • Leadership – The profile of a good Crisis Management leader
   • Crisis Management Team structure
   • When the leader is the problem
   • Succession Planning – the Crisis Management Team and beyond
   • Strategies, structures and command
   • Managing crisis generated stress
   • Crisis Management and Communication
4. 4Day 4: Preparing your communication and media response plan & The Paradox that is Social Media

   • Preparing your communication and media response plan
   • Internal communications
   • External communications
   • Mobilising your crisis teams
   • Stakeholder management
   • What to say and what to avoid saying
   • The Paradox that is Social Media
   • Social Media overview
   • Has Crisis Management become a spectator sport?
   • Monitoring social media
   • Can social media cause a crisis?
   • Could a serious civil emergency saturate social media?
5. 5Day 5: Training and Exercising & Managing a Crisis in a Parallel Universe

   • Training and Exercising
   • Why validate your Crisis Management plan
   • Learning to walk before you try to run
   • Creating a training and exercising programme
   • Planning an exercise
   • Lessons learned
   • Managing a Crisis in a Parallel Universe
   • Crisis Management case study
   • Crisis Management role play scenario