Certificate in Events Management

Course overview

Course outline

1. 1Day 1: Foundations of Event Management

   • Definition of ‘event’
   • Reasons for organizing events
   • Types of events
   • Importance of events
   • Definition of an event theme
   • Steps to create and theme an event
   • Stakeholders of an event
2. 2Day 2: Steps in the Event Planning Process

   • Deciding the vision and theme of an event
   • Conducting a SWOT analysis
   • Setting goals and objectives
   • Determining the event’s feasibility
   • Choosing an appropriate organizational structure
   • Creating a plan
   • Evaluating the event
   • The 5 Ws of event creation
   • Being S.M.A.R.T with your objectives
3. 3Day 3: Managing Event Logistics

   • HR management for events
   • Choosing an ideal venue
   • Marketing and promoting your event
   • Elements of event promotion and marketing
   • Ticketing
   • Signage
   • Advertising
   • Budgeting of events
   • Safety components in event management
   • Risk mitigation and contingency plans
   • Potential problems
   • Weather
   • No shows
   • Delayed deliveries
4. 4Day 4: Event Assessment and Evaluation

   • Differences between assessment and evaluation
   • Six key stages in event evaluation
   • Various methods of event evaluation
   • Gantt charts for managing task schedules
   • The ROI evaluation
   • Measuring social media engagement
5. 5Day 5: Organizing Great Events

   • Needed steps for organizing influential events
   • Plan and execute an effective campaign
   • Use an efficient communication system
   • Use the event website wisely
   • Use technology wisely
   • Execute a sound logistics system