How long is the Certified Public Relations Professional course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Certified Public Relations Professional course?

The next public date is 16 - 20 Nov 2026 in London. There are 14 upcoming dates in total.

Where is this course held?

Upcoming sessions run in London, Munich, Barcelona, Frankfurt, Rome, Kuala Lumpur.

Can I take Certified Public Relations Professional online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Certified Public Relations Professional (PR-001) Training Course

Course overview

Why Attend

This course will take you step-by-step through proven approaches to Public Relations (PR) planning and management. By following these steps,

PR professionals will achieve results that can be measured and reported back to top management, directly contributing to the organization’s success by enhancing its reputation and relationships.

You will be shown how the fundamentals of PR are vital and how significant they are to understanding organizational reputation and relationships.

A PR professional can often be in a challenging, complex, and confusing situation. Therefore, attending this course will enable you to develop the skills needed to present practical and achievable plans that win management's confidence.

Course Methodology

The workshop is interactive and participatory and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment.

The course is based on presentations, role-playing and group exercises, experience sharing in roundtable discussions, team exercises, and group debriefing.

Course Objectives

By the end of the course, participants will be able to:

List the functions of public relations in a changing environment
Plan and organize a PR program by familiarizing themselves with the main functions of a PR professional
Practice the critical communication skills and techniques essential for performing their PR duties
Implement their know-how to communicate effectively with the internal and external public of the organization
Justify the role of a PR professional in supporting the image and reputation of the organization by becoming proficient in both verbal and written communication
Prepare and execute a press conference

Target Audience

Managers, supervisors, and officers experienced in public relations. This course will also benefit key personnel whose work involves contact and interaction with the internal or external public, particularly in personnel, marketing, sales, training, and administration.

Target Competencies

Planning, organizing and leading
Controlling and evaluating
Written communication
Public speaking and media handling
Building rapport
Providing and receiving feedback

Course outline

1Day 1: PR in a Changing Environment
- The origin and development of PR
- Definitions, scope, and objectives of PR
- Guiding principles of PR professionals
- PR campaigns
- New roles and perspectives
- The role of PR in building and supporting the image of the organization
2Day 2: The Functions of PR
- Management principles
- Planning and organizing the activities of PR
- Leading and controlling PR projects
- Ingredients of successful PR planning
- Main qualities of PR professionals
- PR position in the organization
- Responsibilities of the PR professional
3Day 3: PR and Communication & The role of PR professionals in dealing with the internal and external public
- PR and Communication
- Communicating with the internal and external public
- Key components in communication
- Diffusion and effects of communication
- What makes effective communicators in PR
- Communication functions
- Overcoming barriers in communication
- Nonverbal communication
- The communication abilities of PR professionals
- The role of PR professionals in dealing with the internal and external public
- Understanding and dealing with difficult personalities
4Day 4: Written and Verbal communication Skills
- Importance of writing for PR
- Fundamentals of writing
- Written communication media
- Newsletter and brochures designs
- Verbal communication media
- The two parts of speaking
- Causes for nervousness
- Speaking guidelines
- Importance of preparation
- The PAMPERS vocal techniques
- Audience attention and interest
- Body positioning
5Day 5: Press Conferences
- Defining a press conference
- Reasons to hold a press conference
- Conducting a press conference
- Preparing a media and press kit
- Building good relations with the media
- Principles of dealing with the press during a crisis

Schedule

Dates and fees

14 upcoming dates in 6 cities. Fees are per delegate; bring colleagues and every seat is discounted. Every date can also be joined live online for £1,280.

All dates as PDF

November 2026

16NOV 16 - 20 Nov 2026Mon to Fri · 5 daysNext sessionOur home city

LondonUnited Kingdom · Classroom

£2,750per delegate2+ people: £2,200 each

December 2026

7DEC 7 - 11 Dec 2026Mon to Fri · 5 days

MunichGermany · Classroom

£3,450per delegate2+ people: £2,760 each

January 2027

11JAN 11 - 15 Jan 2027Mon to Fri · 5 days

BarcelonaSpain · Classroom

£3,850per delegate2+ people: £3,080 each

February 2027

8FEB 8 - 12 Feb 2027Mon to Fri · 5 days

FrankfurtGermany · Classroom

£3,250per delegate2+ people: £2,600 each

March 2027

8MAR 8 - 12 Mar 2027Mon to Fri · 5 days

RomeItaly · Classroom

£4,250per delegate2+ people: £3,400 each

April 2027

12APR 12 - 16 Apr 2027Mon to Fri · 5 days

Kuala LumpurMalaysia · Classroom

£2,250per delegate2+ people: £1,800 each

May 2027

10MAY 10 - 14 May 2027Mon to Fri · 5 days

BarcelonaSpain · Classroom

£3,850per delegate2+ people: £3,080 each

June 2027

14JUN 14 - 18 Jun 2027Mon to Fri · 5 daysOur home city

LondonUnited Kingdom · Classroom

£2,750per delegate2+ people: £2,200 each

July 2027

12JUL 12 - 16 Jul 2027Mon to Fri · 5 days

MunichGermany · Classroom

£4,250per delegate2+ people: £3,400 each

August 2027

9AUG 9 - 13 Aug 2027Mon to Fri · 5 days

BarcelonaSpain · Classroom

£3,850per delegate2+ people: £3,080 each

September 2027

13SEP 13 - 17 Sep 2027Mon to Fri · 5 days

FrankfurtGermany · Classroom

£3,250per delegate2+ people: £2,600 each

October 2027

11OCT 11 - 15 Oct 2027Mon to Fri · 5 days

RomeItaly · Classroom

£4,250per delegate2+ people: £3,400 each

November 2027

8NOV 8 - 12 Nov 2027Mon to Fri · 5 days

Kuala LumpurMalaysia · Classroom

£2,250per delegate2+ people: £1,800 each

December 2027

13DEC 13 - 17 Dec 2027Mon to Fri · 5 days

BarcelonaSpain · Classroom

£3,850per delegate2+ people: £3,080 each

Live online, on the same dates

Join the class in real time from your office or home: live sessions with the trainer, group discussion, course materials and a certificate of completion. Joining details are emailed before the course starts.

November 2026

16NOV 16 - 20 Nov 2026Mon to Fri · 5 daysNext session

Live onlineVirtual classroom · join from anywhere