Professional training course
Certificate in Global Business Strategy (CGBS)
In an increasingly interconnected world, businesses must venture beyond their borders and keep pace with competitors already embracing global expansion. This course…
- 5 daysClassroom
- 13Upcoming dates
- 8Cities
- £2,840Fees from
Course overview
Why Attend
In an increasingly interconnected world, businesses must venture beyond their borders and keep pace with competitors already embracing global expansion. This course investigates the distinct challenges and opportunities that arise from conducting business across national boundaries and demonstrates how organizations can formulate effective strategies to excel in international markets. Participants will be introduced to topics such as the international business environment, market entry strategies, cross-cultural management, performance management in global businesses, and global strategies for emerging markets.
Course Methodology
This course uses hands-on practical exercises to enable participants to develop essential skills for global business strategy. Participants will work in teams to build their strategies and engage in group discussions and interactive activities to facilitate knowledge-sharing and the exchange of best practices.
Course Objectives
By the end of the course, participants will be able to:
- Analyze the global business environment and understand its impact on business strategy
- Evaluate different international market entry strategies and assess their suitability for various industries and companies
- Assess the various performance management tools that can be used in global businesses
- Align an organization’s vision, mission, and values to the global business strategy
- Identify factors influencing global business strategy in emerging markets and recognize the impact of future trends
Target Audience
Professionals, executives, managers, and business owners who aim to expand their organizations' operations to global markets or improve their knowledge on how to take their business strategy to the international level.
Target Competencies
- Analyzing global markets
- Assessing global markets entry strategies
- Understanding cross-cultural challenges
- Managing performance in global business
- Implementing global business strategy in emerging markets
- Identifying future trends in global business strategy
Course outline
-
1Day 1: Introduction to Global Business Strategy
- Defining global business strategy
- The importance of global business strategy
- The global economic environment
- Political, cultural, and social factors that impact global businesses
- Technological and legal factors in global business
-
2Day 2: International Market Entry Strategies
- International market entry modes: Pros and cons
- Factors to consider when selecting a market entry mode
- The importance of strategic alliances in global business
- Forms of strategic alliances
- Selecting a strategic partner
-
3Day 3: Performance Management in Global Business
- Definition and importance of performance management
- The role of performance management in global business
- Factors affecting performance management in global businesses
- Measurement systems and KPIs for global businesses
- Performance measurement frameworks
-
4Day 4: Global Business Strategy Implementation
- Challenges faced during implementation
- Key components of global business strategy implementation
- Aligning organizational vision, mission, and values
- The importance of effectively implementing global business strategies
- Key success factors in global business strategy implementation
-
5Day 5: Practical Applications of Global Business Strategy
- Global business strategy in emerging markets
- The impact of technology on global business
- Global talent management
- Environmental and social responsibility strategy
- Future trends in global business strategy
Schedule
Dates and fees
13 upcoming dates in 8 cities. Fees are per delegate; bring colleagues and every seat is discounted.
No dates in this city right now. Request a quotation and we will suggest the nearest date.
Questions
Frequently asked questions
How long is the Certificate in Global Business Strategy (CGBS) course?
The course runs over 5 days of classroom training, usually Monday to Friday.
When is the next Certificate in Global Business Strategy (CGBS) course?
The next public date is 14 - 18 Dec 2026 in Paris. There are 13 upcoming dates in total.
Where is this course held?
Upcoming sessions run in Paris, Munich, Amsterdam, London, Istanbul, Vienna, Barcelona, Cape Town.
How much does the course cost?
Fees start from £2,840 per delegate, depending on the city. Fees include tuition and course materials.
Do participants receive a certificate?
Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.
Can this course be delivered in-house for our team?
Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.
Course information last updated 14 November 2026.
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