Events and Conferences Management (PR-006) Training Course

Events and Conferences Management

Course Methodology The course is designed to be interactive and participatory and includes various learning tools to enable the participants to operate effectively and…

5 daysClassroom or online

14Upcoming dates

14Cities

£2,250Fees from

Course overview

Course Methodology

The course is designed to be interactive and participatory and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course is based on four learning pillars: concept learning (lectures and presentations), role-playing (group exercises), experience sharing (roundtable discussions), and exposure to real-world problems and policy choices confronting delegates.

Course Objectives

By the end of the course, participants will be able to:

Identify the types of events and conferences to execute a more effective plan
Organize, assess, and motivate various committees involved in managing events and conferences
Promote their events and conferences by planning and setting a step-by-step promotional plan
Prepare and control the financial aspects of a conference
Plan and organize different kinds of exhibitions
Examine all activities to evaluate them and follow up on the events

Target Audience

Managers, supervisors, and officers involved in planning or managing events, exhibitions, and conferences, as well as managers and officers of public relations.

Target Competencies

Planning
Organizing
Leading
Analyzing and evaluating
Verbal communication
Building rapport
Delivering and receiving feedback

Course outline

1Day 1: Events and Conferences Planning
- Definition of events and conferences
- Types of events and conferences
- Aim of a conference
- Importance and concepts
- Setting smart objectives
- Preparing the event plan with detailed activities and schedules
- Selecting the venue and agreeing on the site of the event or conference
2Day 2: Organization of the Event or Conference
- Choosing human resources for the management of the event or conference
- Forming different specialized committees
- Training and motivating the teams in charge of managing the event or conference
- Importance of holding a conference
- Arrangements for accommodation
- Conference registration process
- Public relations and media
3Day 3: Promotional Activities for Events and Conferences & The Financial Aspects of the Conference
- Promotional Activities for Events and Conferences
- Marketing the conference
- Factors attracting participants
- Promotion and advertisement of events or conferences
- Steps needed for the promotion and marketing of the event or conference
- Setting a plan for the promotion of events and conferences
- The Financial Aspects of the Conference
- Preparing the conference budget
- Fixed expenses
- Variable expenses
- Conference revenues
- The financial committee
4Day 4: Organizing Exhibitions
- Importance of exhibitions in conferences
- Goods and services in a conference
- Promoting the exhibition
- Managing exhibitions
- Criteria for selecting exhibitors
- Contacting exhibitors
5Day 5: Follow Up and Evaluation of Conference and Events Activities
- Monitoring the event or conference activities
- Key factors in the assessment
- Benefits of follow up
- The coordination and follow-up committee
- Follow-up and evaluation

Schedule

Dates and fees

14 upcoming dates in 14 cities. Fees are per delegate; bring colleagues and every seat is discounted. Every date can also be joined live online for £1,280.

All dates as PDF

November 2026

16NOV 16 - 20 Nov 2026Mon to Fri · 5 daysNext session

BarcelonaSpain · Classroom

£3,850per delegate2+ people: £3,080 each

December 2026

21DEC 21 - 25 Dec 2026Mon to Fri · 5 days

DubaiUnited Arab Emirates · Classroom

£5,250per delegate2+ people: £4,200 each

January 2027

18JAN 18 - 22 Jan 2027Mon to Fri · 5 days

Cape TownSouth Africa · Classroom

£4,500per delegate2+ people: £3,600 each

February 2027

15FEB 15 - 19 Feb 2027Mon to Fri · 5 days

AmsterdamNetherlands · Classroom

£4,250per delegate2+ people: £3,400 each

March 2027

15MAR 15 - 19 Mar 2027Mon to Fri · 5 daysOur home city

LondonUnited Kingdom · Classroom

£2,750per delegate2+ people: £2,200 each

April 2027

19APR 19 - 23 Apr 2027Mon to Fri · 5 days

IstanbulTurkey · Classroom

£2,850per delegate2+ people: £2,280 each

May 2027

17MAY 17 - 21 May 2027Mon to Fri · 5 days

MunichGermany · Classroom

£4,250per delegate2+ people: £3,400 each

June 2027

21JUN 21 - 25 Jun 2027Mon to Fri · 5 days

ParisFrance · Classroom

£3,250per delegate2+ people: £2,600 each

July 2027

19JUL 19 - 23 Jul 2027Mon to Fri · 5 days

FrankfurtGermany · Classroom

£3,250per delegate2+ people: £2,600 each

August 2027

16AUG 16 - 20 Aug 2027Mon to Fri · 5 days

Kuala LumpurMalaysia · Classroom

£2,250per delegate2+ people: £1,800 each

September 2027

20SEP 20 - 24 Sep 2027Mon to Fri · 5 days

RomeItaly · Classroom

£4,250per delegate2+ people: £3,400 each

October 2027

18OCT 18 - 22 Oct 2027Mon to Fri · 5 days

ViennaAustria · Classroom

£4,250per delegate2+ people: £3,400 each

November 2027

15NOV 15 - 19 Nov 2027Mon to Fri · 5 days

GenevaSwitzerland · Classroom

£5,250per delegate2+ people: £4,200 each

December 2027

20DEC 20 - 24 Dec 2027Mon to Fri · 5 days

MadridSpain · Classroom

£4,250per delegate2+ people: £3,400 each

Live online, on the same dates

Join the class in real time from your office or home: live sessions with the trainer, group discussion, course materials and a certificate of completion. Joining details are emailed before the course starts.

November 2026

16NOV 16 - 20 Nov 2026Mon to Fri · 5 daysNext session

Live onlineVirtual classroom · join from anywhere