Professional training course · CWS-010
Communication Strategies for Senior Leadership
Senior leaders are expected to communicate with clarity, credibility, and influence in increasingly complex business environments. Whether addressing employees, boards…
- 5 daysClassroom or online
- 12Upcoming dates
- 8Cities
- £2,750Fees from
Course overview
Why Attend
Senior leaders are expected to communicate with clarity, credibility, and influence in increasingly complex business environments. Whether addressing employees, boards, customers, governments, investors, or the media, leaders must deliver messages that inspire confidence, strengthen engagement, and support strategic objectives. This course equips participants with advanced communication strategies, storytelling techniques, audience analysis skills, executive presence, and personal branding tools to maximize leadership impact across diverse communication channels.
Executive communication is the discipline of shaping what a leader says, writes and signals so that people understand the direction, trust the reasoning and act on it. At senior level the challenge is rarely the message itself; it is choosing the right message for each audience and delivering it under scrutiny, often with incomplete information.
Consider a typical situation: a leadership team must announce a restructuring to staff, explain its financial logic to the board and reassure a key client, all in the same week. Each audience has different concerns, and inconsistent wording quickly damages credibility. During the course participants work through scenarios like this using practical tools such as stakeholder and audience mapping, the pyramid principle for structuring arguments, message houses for keeping key points consistent, and simple storytelling structures for change announcements. Video-recorded practice and peer feedback show how voice, pace and body language affect executive presence.
Each participant leaves with a personal communication plan for a real priority in their organisation, including core messages, audience-specific versions, channels and a short checklist for high-stakes meetings, briefings and media questions. The course also covers how to use AI drafting tools responsibly while keeping the leader's own voice and judgement.
Course Methodology
The course combines interactive presentations, executive coaching, leadership simulations, communication workshops, case studies, practical exercises, video-recorded presentations, peer feedback, and AI-assisted communication tools to strengthen executive communication capabilities.
Course Objectives
By the end of this course, participants will be able to:
- Understand the psychology and behavioral principles behind effective executive communication
- Develop compelling leadership messages that influence and inspire diverse audiences
- Apply storytelling and visual communication techniques to strengthen strategic messaging
- Analyze audiences and adapt communication styles across different stakeholder groups
- Deliver presentations confidently across in-person, virtual, and hybrid environments
- Strengthen executive presence, personal brand, and leadership credibility
- Develop a personalized communication strategy aligned with organizational objectives
Target Audience
- C-suite executives
- Directors and senior managers
- Government and public sector leaders
- Business unit leaders
- Corporate communication professionals
- Public affairs and stakeholder engagement managers
- Executive advisors and consultants
- Senior professionals responsible for organizational communication
Target Competencies
- Executive communication
- Leadership influence
- Strategic storytelling
- Stakeholder engagement
- Executive presence
- Cross-cultural communication
- Personal branding
- Persuasive communication
Course outline
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1Day 1: Psychology and Emotional Intelligence for Executive Communication
- Understanding the psychological foundations of effective leadership communication
- Applying behavioral science principles to influence decision-making and engagement
- Developing emotional intelligence to strengthen executive communication
- Recognizing cognitive biases that influence audience perception and organizational messaging
- Understanding personality profiles and adapting communication approaches accordingly
- Building strategic communication plans based on psychological and behavioral insights
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2Day 2: Strategic Messaging, Storytelling, and Visual Communication
- Designing compelling leadership narratives that inspire action and commitment
- Applying storytelling frameworks to strategic business communication
- Creating impactful visual communications using presentations, infographics, and digital media
- Developing engaging written content across multiple communication platforms
- Applying creative thinking techniques to strengthen executive messaging
- Leveraging AI-assisted communication tools to improve content development while maintaining authenticity
- Integrating data, emotion, and storytelling into persuasive leadership messages
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3Day 3: Audience Intelligence and Strategic Communication Planning
- Applying research techniques to understand stakeholder expectations and communication needs
- Understanding how audiences interpret, evaluate, and respond to executive messages
- Segmenting audiences and developing communication personas for different stakeholder groups
- Utilizing social listening and sentiment analysis to evaluate communication effectiveness
- Adapting messaging strategies based on audience behavior and organizational objectives
- Measuring communication performance through structured feedback and continuous improvement processes
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4Day 4: Executive Presentation and Cross-Cultural Communication
- Delivering high-impact presentations across executive, public, and media environments
- Strengthening executive presence through effective body language and non-verbal communication
- Communicating effectively across cultures, regions, and international business environments
- Adapting communication styles for local, regional, and global audiences
- Delivering effective messages through virtual, hybrid, and face-to-face communication channels
- Applying negotiation and influence techniques to achieve strategic communication objectives
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5Day 5: Leadership Presence, Personal Brand, and Communication Excellence
- Building a distinctive executive personal brand that reinforces organizational leadership
- Developing leadership charisma, authenticity, and executive presence
- Applying ethical persuasion techniques to influence stakeholders and drive organizational change
- Analyzing successful leadership communication case studies and lessons learned from communication failures
- Developing and presenting a comprehensive personal leadership communication strategy
- Final executive presentation, personalized feedback, course review, and action planning
Schedule
Dates and fees
12 upcoming dates in 8 cities. Fees are per delegate; bring colleagues and every seat is discounted. Every date can also be joined live online for £1,280.
No dates in this city right now. Request a quotation and we will suggest the nearest date.
Join the class in real time from your office or home: live sessions with the trainer, group discussion, course materials and a certificate of completion. Joining details are emailed before the course starts.
Questions
Frequently asked questions
How long is the Communication Strategies for Senior Leadership course?
The course runs over 5 days of classroom training, usually Monday to Friday.
When is the next Communication Strategies for Senior Leadership course?
The next public date is 11 - 15 Jan 2027 in Amsterdam. There are 12 upcoming dates in total.
Where is this course held?
Upcoming sessions run in Amsterdam, London, Istanbul, Cape Town, Barcelona, Paris, Frankfurt, Vienna.
Can I take Communication Strategies for Senior Leadership online?
Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.
How much does the course cost?
Fees start from £2,750 per delegate, depending on the city. Fees include tuition and course materials.
Do participants receive a certificate?
Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.
Can this course be delivered in-house for our team?
Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.
Course information last updated 14 November 2026.
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