Agile Organizational Change
Next: 21 - 25 Dec 2026 · Kuala Lumpur
Kuala Lumpur, Vienna, Barcelona +4 more
Professional training course · PSM-016
Competitive Intelligence and Market Analysis
Organisations that understand their markets and competitors make better strategic decisions. Competitive intelligence systematically gathers and analyses information to…
- 5 daysClassroom
- 13Upcoming dates
- 7Cities
- £2,250Fees from
Course overview
Why Attend
Organisations that understand their markets and competitors make better strategic decisions. Competitive intelligence systematically gathers and analyses information to anticipate moves and identify opportunities.
This LLMI course covers the intelligence cycle, market analysis frameworks, competitor profiling, sources and ethical collection, analysis techniques, war-gaming, communicating intelligence and building a competitive intelligence function. Participants profile competitors.
Course Objectives
Apply the competitive intelligence cycle
Analyse markets using structured frameworks
Profile competitors and anticipate moves
Collect information ethically
Apply analysis techniques and war-gaming
Communicate intelligence to decision-makers
Target Audience
Strategy and planning professionals
Marketing and business development managers
Product managers
Market research analysts
Senior managers
Consultants
Course Methodology
Frameworks
Research exercises
Competitor profiling workshop
War-game simulation
Group discussions
Course outline
-
1Day 1: Competitive Intelligence
- Purpose
- Intelligence cycle
- Requirements
- Ethics
- Exercise: Intelligence needs
-
2Day 2: Market Analysis
- Industry analysis
- Market trends
- Customer analysis
- Scenario thinking
- Workshop: Market analysis
-
3Day 3: Competitor Profiling
- Competitor profiles
- Strategies
- Capabilities
- Signals
- Exercise: Competitor profile
-
4Day 4: Analysis Techniques
- SWOT and beyond
- Benchmarking
- War-gaming
- Early warning
- Simulation: Competitive war game
-
5Day 5: Communicating Intelligence
- Reports and briefings
- Dashboards
- CI function
- Continuous monitoring
- Capstone: Competitive intelligence brief
Dates and fees
Questions
Frequently asked questions
How long is the Competitive Intelligence and Market Analysis course?
The course runs over 5 days of classroom training, usually Monday to Friday.
When is the next Competitive Intelligence and Market Analysis course?
The next public date is 21 - 25 Dec 2026 in Istanbul. There are 13 upcoming dates in total.
Where is this course held?
Upcoming sessions run in Istanbul, Kuala Lumpur, Barcelona, London, Munich, Amsterdam, Rome.
How much does the course cost?
Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.
Do participants receive a certificate?
Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.
Can this course be delivered in-house for our team?
Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.
Course information last updated 14 November 2026.
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