Competitive Intelligence and Market Analysis (PSM-016) Training Course

Competitive Intelligence and Market Analysis

Organisations that understand their markets and competitors make better strategic decisions. Competitive intelligence systematically gathers and analyses information to…

5 daysClassroom or online

13Upcoming dates

7Cities

£2,250Fees from

Course overview

Why Attend

Organisations that understand their markets and competitors make better strategic decisions. Competitive intelligence systematically gathers and analyses information to anticipate moves and identify opportunities.

This LLMI course covers the intelligence cycle, market analysis frameworks, competitor profiling, sources and ethical collection, analysis techniques, war-gaming, communicating intelligence and building a competitive intelligence function. Participants profile competitors.

Course Objectives

Apply the competitive intelligence cycle

Analyse markets using structured frameworks

Profile competitors and anticipate moves

Collect information ethically

Apply analysis techniques and war-gaming

Communicate intelligence to decision-makers

Target Audience

Strategy and planning professionals

Marketing and business development managers

Product managers

Market research analysts

Senior managers

Consultants

Course Methodology

Frameworks

Research exercises

Competitor profiling workshop

War-game simulation

Group discussions

Course outline

1Day 1: Competitive Intelligence

Purpose
Intelligence cycle
Requirements
Ethics
Exercise: Intelligence needs

2Day 2: Market Analysis

Industry analysis
Market trends
Customer analysis
Scenario thinking
Workshop: Market analysis

3Day 3: Competitor Profiling

Competitor profiles
Strategies
Capabilities
Signals
Exercise: Competitor profile

4Day 4: Analysis Techniques

SWOT and beyond
Benchmarking
War-gaming
Early warning
Simulation: Competitive war game

5Day 5: Communicating Intelligence

Reports and briefings
Dashboards
CI function
Continuous monitoring
Capstone: Competitive intelligence brief

Frequently asked questions

How long is the Competitive Intelligence and Market Analysis course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Competitive Intelligence and Market Analysis course?

The next public date is 21 - 25 Dec 2026 in Istanbul. There are 13 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Istanbul, Kuala Lumpur, Barcelona, London, Munich, Amsterdam, Rome.

Can I take Competitive Intelligence and Market Analysis online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

Competitive Intelligence and Market Analysis

Course overview

Course outline

Dates and fees

Frequently asked questions

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