Copywriting for Marketing and Sales (CWS-036) Training Course

Copywriting for Marketing and Sales

In crowded markets, words still decide whether a prospect pays attention, understands an offer and takes action. Effective copy turns features into benefits, speaks…

5 daysClassroom or online

49Upcoming dates

12Cities

£2,250Fees from

Course overview

Introduction

In crowded markets, words still decide whether a prospect pays attention, understands an offer and takes action. Effective copy turns features into benefits, speaks directly to customer needs and guides readers towards a clear next step, whether on a website, in an email, in an advertisement or in a sales proposal.

This Copywriting for Marketing and Sales training course teaches the principles and techniques of persuasive business writing. Participants learn how to research audiences, define value propositions, write headlines and calls to action, structure persuasive copy, adapt messages for different channels, apply search-friendly writing and test copy to improve results.

Participants write copy for their own products and services during the course and refine it through peer and trainer feedback.

Course Objectives

By the end of this training course, participants will be able to:

Explain the psychology of persuasive writing
Research audiences, pain points and buying motives
Define clear value propositions and key messages
Write headlines and openings that capture attention
Turn features into benefits customers care about
Write effective calls to action
Adapt copy for websites, email, social media and advertising
Test and improve copy using data

Target Audience

This training course is suitable for a wide range of professionals, including:

Marketing executives and managers
Sales professionals who write proposals and emails
Business owners and entrepreneurs
Content and digital marketing specialists
Communications professionals
Product managers

Training Methodology

The course is a hands-on writing workshop. Participants analyse effective and ineffective copy, define audiences and value propositions for their own offerings, write headlines, web pages, emails and advertisements, and critique each other's work. Simple testing methods are practised on sample copy.

Target Competencies

Audience research
Value proposition writing
Headline writing
Benefit-led copy
Channel adaptation
Copy testing

Course outline

1Day One: Principles of Persuasive Copy

What copywriting is and why it matters
How people read and decide online and in print
Persuasion principles and their ethical use
Classic copy structures and frameworks
Brand voice and consistency across channels
Analysing successful marketing and sales copy
Exercise: critiquing real-world advertisements

2Day Two: Audience and Value Proposition

Building customer personas and understanding needs
Identifying pain points, desires and objections
Writing a clear and distinctive value proposition
Translating features into customer benefits
Using proof: testimonials, data and case studies
Message hierarchy for products and services
Workshop: defining your value proposition

3Day Three: Headlines, Body Copy and Calls to Action

Headline formulas and what makes them work
Opening lines that keep readers reading
Structuring persuasive body copy
Writing calls to action that drive response
Handling objections within the copy
Editing copy for clarity and impact
Exercise: writing a landing page

4Day Four: Writing for Different Channels

Website copy and search-friendly writing
Email campaigns, subject lines and sequences
Social media posts and short-form copy
Digital and print advertising copy
Sales emails, proposals and brochures
Video scripts and audio advertisements
Workshop: adapting one message for several channels

5Day Five: Testing, Improving and Final Practice

Measuring copy performance with simple metrics
A/B testing headlines and calls to action
Using customer feedback to refine messages
Working with designers and agencies on copy
Final copywriting assignment with feedback
Building a personal copywriting toolkit
Personal action plan for persuasive writing

Frequently asked questions

How long is the Copywriting for Marketing and Sales course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Copywriting for Marketing and Sales course?

The next public date is 7 - 11 Dec 2026 in Barcelona. There are 49 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Barcelona, Frankfurt, London, Madrid, Munich, Paris, Rome, Vienna, Cape Town, Dubai, Istanbul, Kuala Lumpur.

Can I take Copywriting for Marketing and Sales online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

Copywriting for Marketing and Sales

Course overview

Introduction

Course Objectives

Target Audience

Training Methodology

Target Competencies

Course outline

Dates and fees

Frequently asked questions

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