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Professional training course · PR-016

Corporate Communication Strategy

Corporate communication shapes how organisations are understood by employees, customers, investors, governments and communities. A coherent strategy aligns messages and…

  • 5 daysClassroom
  • 15Upcoming dates
  • 7Cities
  • £2,850Fees from
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Corporate Communication Strategy
Next classroom session London 16 - 20 Nov 2026 · £4,200 + VAT Also available Munich 7 - 11 Dec 2026 · £4,250 + VAT

Course overview

Why Attend

Corporate communication shapes how organisations are understood by employees, customers, investors, governments and communities. A coherent strategy aligns messages and channels with business goals.

This LLMI course covers corporate communication functions, stakeholder mapping, corporate narrative, integrated communication planning, channels, issues and reputation management, measurement and the communication function's organisation. Participants develop a corporate communication strategy.

Course Objectives

Explain the role of corporate communication

Map and prioritise stakeholders

Develop a corporate narrative and key messages

Plan integrated communication across channels

Manage issues and reputation

Measure communication effectiveness

Target Audience

Corporate communication managers

PR professionals

Marketing and brand managers

Internal communication staff

Corporate affairs leaders

Senior executives

Course Methodology

Strategy workshops

Case studies

Group discussions

Planning exercises

Presentations

Course outline

  1. 1Day 1: Corporate Communication
    • Role and scope
    • Functions
    • Business alignment
    • Trends
    • Exercise: Communication audit
  2. 2Day 2: Stakeholders and Narrative
    • Stakeholder mapping
    • Narrative
    • Key messages
    • Proof points
    • Workshop: Corporate narrative
  3. 3Day 3: Integrated Planning
    • Channels
    • Content
    • Calendars
    • Coordination
    • Exercise: Communication plan
  4. 4Day 4: Issues and Reputation
    • Issues management
    • Reputation
    • Crisis links
    • Spokespeople
    • Case study: Reputation issue
  5. 5Day 5: Measurement and Organisation
    • Measurement
    • Reporting
    • Team structure
    • Agencies
    • Capstone: Corporate communication strategy

Dates and fees

16NOV 16 - 20 Nov 20265 days LondonUnited Kingdom £4,200+ VAT Register
7DEC 7 - 11 Dec 20265 days MunichGermany £4,250+ VAT Register
21DEC 21 - 25 Dec 20265 days IstanbulTurkey £2,850+ VAT Register
18JAN 18 - 22 Jan 20275 days DubaiUnited Arab Emirates £5,250+ VAT Register
15FEB 15 - 19 Feb 20275 days LondonUnited Kingdom £4,200+ VAT Register
15MAR 15 - 19 Mar 20275 days BarcelonaSpain £3,850+ VAT Register
19APR 19 - 23 Apr 20275 days IstanbulTurkey £2,850+ VAT Register
17MAY 17 - 21 May 20275 days AmsterdamNetherlands £4,250+ VAT Register
21JUN 21 - 25 Jun 20275 days ParisFrance £4,500+ VAT Register
19JUL 19 - 23 Jul 20275 days BarcelonaSpain £3,850+ VAT Register
16AUG 16 - 20 Aug 20275 days LondonUnited Kingdom £4,200+ VAT Register
20SEP 20 - 24 Sep 20275 days MunichGermany £4,250+ VAT Register
18OCT 18 - 22 Oct 20275 days IstanbulTurkey £2,850+ VAT Register
15NOV 15 - 19 Nov 20275 days DubaiUnited Arab Emirates £5,250+ VAT Register
20DEC 20 - 24 Dec 20275 days LondonUnited Kingdom £4,200+ VAT Register

Questions

Frequently asked questions

How long is the Corporate Communication Strategy course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Corporate Communication Strategy course?

The next public date is 16 - 20 Nov 2026 in London. There are 15 upcoming dates in total.

Where is this course held?

Upcoming sessions run in London, Munich, Istanbul, Dubai, Barcelona, Amsterdam, Paris.

How much does the course cost?

Fees start from £2,850 + VAT per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

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