Corporate Communication Strategy (PR-016) Training Course

Corporate Communication Strategy

Corporate communication shapes how organisations are understood by employees, customers, investors, governments and communities. A coherent strategy aligns messages and…

5 daysClassroom or online

15Upcoming dates

7Cities

£2,750Fees from

Course overview

Why Attend

Corporate communication shapes how organisations are understood by employees, customers, investors, governments and communities. A coherent strategy aligns messages and channels with business goals.

This LLMI course covers corporate communication functions, stakeholder mapping, corporate narrative, integrated communication planning, channels, issues and reputation management, measurement and the communication function's organisation. Participants develop a corporate communication strategy.

Course Objectives

Explain the role of corporate communication

Map and prioritise stakeholders

Develop a corporate narrative and key messages

Plan integrated communication across channels

Manage issues and reputation

Measure communication effectiveness

Target Audience

Corporate communication managers

PR professionals

Marketing and brand managers

Internal communication staff

Corporate affairs leaders

Senior executives

Course Methodology

Strategy workshops

Case studies

Group discussions

Planning exercises

Presentations

Course outline

1Day 1: Corporate Communication

Role and scope
Functions
Business alignment
Trends
Exercise: Communication audit

2Day 2: Stakeholders and Narrative

Stakeholder mapping
Narrative
Key messages
Proof points
Workshop: Corporate narrative

3Day 3: Integrated Planning

Channels
Content
Calendars
Coordination
Exercise: Communication plan

4Day 4: Issues and Reputation

Issues management
Reputation
Crisis links
Spokespeople
Case study: Reputation issue

5Day 5: Measurement and Organisation

Measurement
Reporting
Team structure
Agencies
Capstone: Corporate communication strategy

Frequently asked questions

How long is the Corporate Communication Strategy course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Corporate Communication Strategy course?

The next public date is 16 - 20 Nov 2026 in London. There are 15 upcoming dates in total.

Where is this course held?

Upcoming sessions run in London, Munich, Istanbul, Dubai, Barcelona, Amsterdam, Paris.

Can I take Corporate Communication Strategy online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,750 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

Corporate Communication Strategy

Course overview

Course outline

Dates and fees

Frequently asked questions

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