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Public Relations · PR-016
Corporate Communication Strategy
Corporate communication shapes how organisations are understood by employees, customers, investors, governments and communities. A coherent strategy aligns messages and…
- Duration5 days
- Next date16 - 20 Nov 2026
- Cities7 cities
- Fee from£2,850
Course overview
Why Attend
Corporate communication shapes how organisations are understood by employees, customers, investors, governments and communities. A coherent strategy aligns messages and channels with business goals.
This LLMI course covers corporate communication functions, stakeholder mapping, corporate narrative, integrated communication planning, channels, issues and reputation management, measurement and the communication function's organisation. Participants develop a corporate communication strategy.
Course Objectives
Explain the role of corporate communication
Map and prioritise stakeholders
Develop a corporate narrative and key messages
Plan integrated communication across channels
Manage issues and reputation
Measure communication effectiveness
Target Audience
Corporate communication managers
PR professionals
Marketing and brand managers
Internal communication staff
Corporate affairs leaders
Senior executives
Course Methodology
Strategy workshops
Case studies
Group discussions
Planning exercises
Presentations
Course outline
-
1Day 1: Corporate Communication
- Role and scope
- Functions
- Business alignment
- Trends
- Exercise: Communication audit
-
2Day 2: Stakeholders and Narrative
- Stakeholder mapping
- Narrative
- Key messages
- Proof points
- Workshop: Corporate narrative
-
3Day 3: Integrated Planning
- Channels
- Content
- Calendars
- Coordination
- Exercise: Communication plan
-
4Day 4: Issues and Reputation
- Issues management
- Reputation
- Crisis links
- Spokespeople
- Case study: Reputation issue
-
5Day 5: Measurement and Organisation
- Measurement
- Reporting
- Team structure
- Agencies
- Capstone: Corporate communication strategy
Dates and fees
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