Advanced Data Analysis Techniques
Next: 21 - 25 Dec 2026 · Barcelona
Barcelona, Amsterdam, London +2 more
Professional training course · DMBI-032
Customer Analytics and Segmentation
Understanding customers through data enables better targeting, retention and product decisions. Customer analytics combines transaction, behavioural and survey data to…
- 5 daysClassroom
- 13Upcoming dates
- 6Cities
- £2,250Fees from
Course overview
Why Attend
Understanding customers through data enables better targeting, retention and product decisions. Customer analytics combines transaction, behavioural and survey data to reveal patterns and opportunities.
This LLMI course covers customer data sources, RFM and behavioural segmentation, clustering techniques, customer lifetime value, churn analysis, campaign analytics and turning insights into action. Participants segment a real-world style customer dataset.
Course Objectives
Identify and prepare customer data
Apply RFM and behavioural segmentation
Use clustering for segmentation
Calculate customer lifetime value
Analyse churn and retention
Translate analytics into marketing actions
Target Audience
Marketing and CRM analysts
Data analysts
Customer insight professionals
Product managers
Sales managers
E-commerce analysts
Course Methodology
Hands-on analysis
Case studies
Segmentation workshop
Group presentations
Action planning
Course outline
-
1Day 1: Customer Data
- Data sources
- Single customer view
- Data preparation
- Privacy
- Exercise: Data audit
-
2Day 2: Segmentation
- RFM analysis
- Behavioural segmentation
- Needs-based segmentation
- Profiling
- Lab: RFM segmentation
-
3Day 3: Clustering
- Clustering concepts
- K-means
- Choosing segments
- Interpreting clusters
- Lab: Cluster analysis
-
4Day 4: Value and Retention
- Customer lifetime value
- Churn analysis
- Cohort analysis
- Retention drivers
- Lab: Churn analysis
-
5Day 5: From Insight to Action
- Targeting
- Campaign measurement
- Personalisation
- Reporting
- Capstone: Customer insight presentation
Dates and fees
Questions
Frequently asked questions
How long is the Customer Analytics and Segmentation course?
The course runs over 5 days of classroom training, usually Monday to Friday.
When is the next Customer Analytics and Segmentation course?
The next public date is 21 - 25 Dec 2026 in Amsterdam. There are 13 upcoming dates in total.
Where is this course held?
Upcoming sessions run in Amsterdam, Kuala Lumpur, Barcelona, Geneva, Munich, Rome.
How much does the course cost?
Fees start from £2,250 + VAT per delegate, depending on the city. Fees include tuition and course materials.
Do participants receive a certificate?
Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.
Can this course be delivered in-house for our team?
Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.
Course information last updated 14 November 2026.
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