21DEC
21 - 25 Dec 2026Mon to Fri · 5 days
AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
Professional training course · DMBI-032
Customer Analytics and Segmentation
Understanding customers through data enables better targeting, retention and product decisions. Customer analytics combines transaction, behavioural and survey data to…
- 5 daysClassroom
- 13Upcoming dates
- 6Cities
- £2,250Fees from
Course overview
Why Attend
Understanding customers through data enables better targeting, retention and product decisions. Customer analytics combines transaction, behavioural and survey data to reveal patterns and opportunities.
This LLMI course covers customer data sources, RFM and behavioural segmentation, clustering techniques, customer lifetime value, churn analysis, campaign analytics and turning insights into action. Participants segment a real-world style customer dataset.
Course Objectives
Identify and prepare customer data
Apply RFM and behavioural segmentation
Use clustering for segmentation
Calculate customer lifetime value
Analyse churn and retention
Translate analytics into marketing actions
Target Audience
Marketing and CRM analysts
Data analysts
Customer insight professionals
Product managers
Sales managers
E-commerce analysts
Course Methodology
Hands-on analysis
Case studies
Segmentation workshop
Group presentations
Action planning
Course outline
-
1Day 1: Customer Data
- Data sources
- Single customer view
- Data preparation
- Privacy
- Exercise: Data audit
-
2Day 2: Segmentation
- RFM analysis
- Behavioural segmentation
- Needs-based segmentation
- Profiling
- Lab: RFM segmentation
-
3Day 3: Clustering
- Clustering concepts
- K-means
- Choosing segments
- Interpreting clusters
- Lab: Cluster analysis
-
4Day 4: Value and Retention
- Customer lifetime value
- Churn analysis
- Cohort analysis
- Retention drivers
- Lab: Churn analysis
-
5Day 5: From Insight to Action
- Targeting
- Campaign measurement
- Personalisation
- Reporting
- Capstone: Customer insight presentation
Schedule
Dates and fees
13 upcoming dates in 6 cities. Fees are per delegate; bring colleagues and every seat is discounted.
December 2026
AmsterdamNetherlands · Classroom
January 2027
18JAN
18 - 22 Jan 2027Mon to Fri · 5 days
Kuala LumpurMalaysia · Classroom
£2,250per delegate2+ people: £1,800 each
February 2027
15FEB
15 - 19 Feb 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
March 2027
15MAR
15 - 19 Mar 2027Mon to Fri · 5 days
GenevaSwitzerland · Classroom
£5,250per delegate2+ people: £4,200 each
April 2027
19APR
19 - 23 Apr 2027Mon to Fri · 5 days
MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
May 2027
17MAY
17 - 21 May 2027Mon to Fri · 5 days
Kuala LumpurMalaysia · Classroom
£2,250per delegate2+ people: £1,800 each
June 2027
21JUN
21 - 25 Jun 2027Mon to Fri · 5 days
RomeItaly · Classroom
£4,250per delegate2+ people: £3,400 each
July 2027
19JUL
19 - 23 Jul 2027Mon to Fri · 5 days
MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
August 2027
16AUG
16 - 20 Aug 2027Mon to Fri · 5 days
AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
September 2027
20SEP
20 - 24 Sep 2027Mon to Fri · 5 days
Kuala LumpurMalaysia · Classroom
£2,250per delegate2+ people: £1,800 each
October 2027
18OCT
18 - 22 Oct 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
November 2027
15NOV
15 - 19 Nov 2027Mon to Fri · 5 days
GenevaSwitzerland · Classroom
£5,250per delegate2+ people: £4,200 each
December 2027
20DEC
20 - 24 Dec 2027Mon to Fri · 5 days
MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
No dates in this city right now. Request a quotation and we will suggest the nearest date.
Questions
Frequently asked questions
How long is the Customer Analytics and Segmentation course?
The course runs over 5 days of classroom training, usually Monday to Friday.
When is the next Customer Analytics and Segmentation course?
The next public date is 21 - 25 Dec 2026 in Amsterdam. There are 13 upcoming dates in total.
Where is this course held?
Upcoming sessions run in Amsterdam, Kuala Lumpur, Barcelona, Geneva, Munich, Rome.
How much does the course cost?
Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.
Do participants receive a certificate?
Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.
Can this course be delivered in-house for our team?
Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.
Course information last updated 14 November 2026.
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