Digital Marketing and Branding for Real Estate Projects (PR-020) Training Course

Digital Marketing and Branding for Real Estate Projects

Most property buyers and tenants now start their search online. Real estate brands that use digital channels well reach the right audience at lower cost, generate…

5 daysClassroom or online

13Upcoming dates

7Cities

£2,250Fees from

Course overview

Why Attend

Most property buyers and tenants now start their search online. Real estate brands that use digital channels well reach the right audience at lower cost, generate better-qualified leads and build trust before the first visit.

This course shows participants how to plan and run digital marketing for real estate projects and companies: brand identity, websites and listings, search, social media and paid advertising, content and video, lead management and the measurement of results.

Course Objectives

Build a strong digital brand for a real estate company or project

Plan an effective website and online listing presence

Use search, social media and paid advertising to generate leads

Create content, photography, video and virtual tours that sell

Manage leads with a CRM and automated follow-up

Measure digital marketing performance and return on investment

Target Audience

Real estate marketing managers and specialists

Digital marketing and communication staff

Real estate agency and brokerage managers

Developers responsible for project marketing

Public relations and brand professionals

Course Methodology

Expert briefings on digital channels and tools

Review of real estate campaigns and websites

Hands-on exercises in campaign planning and content creation

Group work to design a digital campaign for a project

Discussion of results and lessons from participants' markets

Course outline

1Day 1: Real Estate Brands in a Digital World

How property customers search and decide online
Corporate brand versus project brand
Brand identity, messaging and tone of voice
Reputation and online reviews
Setting digital marketing objectives

2Day 2: Websites, Listings and Search

Effective real estate websites and landing pages
Property portals and online listings
Search engine optimisation for real estate
Local search and maps
Paid search campaigns

3Day 3: Social Media and Paid Advertising

Choosing the right social platforms
Content calendars and community management
Paid social campaigns and audience targeting
Influencer and partner marketing
Campaign budgets and bidding

4Day 4: Content, Visuals and Lead Management

Photography, video and drone footage
Virtual tours and 3D visualisation
Email marketing and nurturing
CRM systems and lead scoring
Handing leads to the sales team

5Day 5: Measurement and Campaign Planning

Key digital marketing metrics
Attribution and return on investment
Building an integrated digital campaign
Group presentation of campaign plans
Personal action plan

Frequently asked questions

How long is the Digital Marketing and Branding for Real Estate Projects course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Digital Marketing and Branding for Real Estate Projects course?

The next public date is 21 - 25 Dec 2026 in Amsterdam. There are 13 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Amsterdam, Barcelona, Frankfurt, Rome, Kuala Lumpur, London, Munich.

Can I take Digital Marketing and Branding for Real Estate Projects online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

Digital Marketing and Branding for Real Estate Projects

Course overview

Course outline

Dates and fees

Frequently asked questions

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