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Oil and Gas · OG-069

Downstream Fuel Marketing and Retail Management

Fuel marketing and retail networks connect refineries and importers with millions of customers. Success depends on network planning, supply and logistics, pricing…

  • Duration5 days
  • Next date16 - 20 Nov 2026
  • Cities10 cities
  • Fee from£2,250
Downstream Fuel Marketing and Retail Management

Course overview

Why Attend

Fuel marketing and retail networks connect refineries and importers with millions of customers. Success depends on network planning, supply and logistics, pricing, non-fuel retail, customer experience, safety and compliance.

This LLMI course covers downstream market structures, fuel supply and distribution, retail network strategy, site operations, pricing and margin management, convenience retail, commercial and B2B fuel sales, digital customer experience and the transition to EV charging and alternative fuels.

Participants develop practical strategies for improving retail network performance.

Course Objectives

Understand downstream fuel market structures

Plan fuel supply and distribution

Develop retail network strategies

Manage pricing, margins and non-fuel retail

Improve site operations, safety and customer experience

Adapt to EV charging and alternative fuels

Target Audience

Fuel marketing and retail managers

Network planners

Area and site managers

Commercial and B2B sales staff

Supply and logistics staff

Strategy professionals

Course Methodology

Industry case studies

Network planning exercises

Pricing workshops

Site performance analysis

Group presentations

Course outline

  1. 1Day 1: Downstream Markets
    • Market structures
    • Regulation and pricing regimes
    • Competitive landscape
    • Customer segments
    • Trends
    • Exercise: Market analysis
  2. 2Day 2: Supply and Distribution
    • Supply sources
    • Terminals and depots
    • Secondary distribution
    • Inventory management
    • Quality control
    • Workshop: Distribution planning
  3. 3Day 3: Retail Network Strategy
    • Network planning
    • Site selection
    • Dealer and company-operated models
    • Branding
    • Investment decisions
    • Exercise: Site evaluation
  4. 4Day 4: Retail Operations
    • Pricing and margins
    • Convenience retail
    • Loyalty and digital
    • Safety and compliance
    • Site performance KPIs
    • Case study: Network turnaround
  5. 5Day 5: Future of Fuel Retail
    • EV charging
    • Alternative fuels
    • Commercial fleets
    • Business model change
    • Strategy
    • Capstone: Retail strategy plan

Dates and fees

16NOV 16 - 20 Nov 20265 days LondonUnited Kingdom £4,200+ VAT Register
12APR 12 - 16 Apr 20275 days LondonUnited Kingdom £4,200+ VAT Register
12JUL 12 - 16 Jul 20275 days LondonUnited Kingdom £4,200+ VAT Register

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