Downstream Fuel Marketing and Retail Management (OG-069) Training Course

Downstream Fuel Marketing and Retail Management

Fuel marketing and retail networks connect refineries and importers with millions of customers. Success depends on network planning, supply and logistics, pricing…

5 daysClassroom or online

15Upcoming dates

10Cities

£2,250Fees from

Course overview

Why Attend

Fuel marketing and retail networks connect refineries and importers with millions of customers. Success depends on network planning, supply and logistics, pricing, non-fuel retail, customer experience, safety and compliance.

This LLMI course covers downstream market structures, fuel supply and distribution, retail network strategy, site operations, pricing and margin management, convenience retail, commercial and B2B fuel sales, digital customer experience and the transition to EV charging and alternative fuels.

Participants develop practical strategies for improving retail network performance.

Course Objectives

Understand downstream fuel market structures

Plan fuel supply and distribution

Develop retail network strategies

Manage pricing, margins and non-fuel retail

Improve site operations, safety and customer experience

Adapt to EV charging and alternative fuels

Target Audience

Fuel marketing and retail managers

Network planners

Area and site managers

Commercial and B2B sales staff

Supply and logistics staff

Strategy professionals

Course Methodology

Industry case studies

Network planning exercises

Pricing workshops

Site performance analysis

Group presentations

Course outline

1Day 1: Downstream Markets

Market structures
Regulation and pricing regimes
Competitive landscape
Customer segments
Trends
Exercise: Market analysis

2Day 2: Supply and Distribution

Supply sources
Terminals and depots
Secondary distribution
Inventory management
Quality control
Workshop: Distribution planning

3Day 3: Retail Network Strategy

Network planning
Site selection
Dealer and company-operated models
Branding
Investment decisions
Exercise: Site evaluation

4Day 4: Retail Operations

Pricing and margins
Convenience retail
Loyalty and digital
Safety and compliance
Site performance KPIs
Case study: Network turnaround

5Day 5: Future of Fuel Retail

EV charging
Alternative fuels
Commercial fleets
Business model change
Strategy
Capstone: Retail strategy plan

Frequently asked questions

How long is the Downstream Fuel Marketing and Retail Management course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Downstream Fuel Marketing and Retail Management course?

The next public date is 16 - 20 Nov 2026 in London. There are 15 upcoming dates in total.

Where is this course held?

Upcoming sessions run in London, Munich, Kuala Lumpur, Amsterdam, Cape Town, Geneva, Barcelona, Madrid, Paris, Dubai.

Can I take Downstream Fuel Marketing and Retail Management online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

Downstream Fuel Marketing and Retail Management

Course overview

Course outline

Dates and fees

Frequently asked questions

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