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Professional training course · PR-011

Executive Strategic Marketing and Communications

Executive leaders need strong communication and marketing capabilities to build reputation, align stakeholders, strengthen brands, and support business growth. Strategic…

  • 5 daysClassroom
  • 16Upcoming dates
  • 7Cities
  • £2,250Fees from
View dates & register Get quotation Download PDF
Executive Strategic Marketing and Communications
Next classroom session Amsterdam 16 - 20 Nov 2026 · £4,200 Next in London London 3 - 7 May 2027 · £4,200

Course overview

Why Attend
Executive leaders need strong communication and marketing capabilities to build reputation, align stakeholders, strengthen brands, and support business growth. Strategic communication ensures that messages are clear, consistent, and connected to organizational objectives. This course provides participants with practical tools to develop communication strategies, manage brand reputation, engage stakeholders, and measure performance effectively.

Course Methodology
This course uses an interactive and practical approach through presentations, executive case studies, group discussions, strategy workshops, communication exercises, analytics reviews, and real workplace examples.

Course Objectives

  • Understand executive communication principles and business impact
  • Build strategic communication plans aligned with objectives
  • Strengthen brand reputation and market positioning
  • Improve stakeholder engagement and relationship management
  • Apply storytelling for stronger communication influence
  • Develop crisis communication readiness
  • Use KPIs and analytics to measure results
  • Enhance leadership presence in marketing and communications

Target Audience

  • Senior Executives
  • Marketing Directors
  • Communication Managers
  • Public Relations Leaders
  • Department Heads
  • Business Owners
  • Anyone responsible for executive communication and brand strategy

Target Competencies

  • Strategic Communication
  • Executive Leadership
  • Brand Management
  • Stakeholder Engagement
  • Marketing Strategy
  • Crisis Communication
  • Performance Measurement
  • Presentation Skills

Course outline

  1. 1Day 1: Communication Fundamentals
    • Introduction to communication: definition, purpose, and nature
    • Communication theories and principles
    • Various communication types
    • Objectives of a leader’s communication
    • Communication channels and their features
    • Communication tools and platforms for management
  2. 2Day 2: Strategic Communication Planning
    • Steps for creating a communication strategy aligned with objectives
    • Role of communication in supporting business strategy
    • Setting measurable communication goals
    • Characteristics of effective communication messages
    • Role and impact of storytelling in communication
    • Methods for executing successful communication initiatives
  3. 3Day 3: Brand Management
    • Definition and importance of brand management
    • Building and protecting organizational reputation
    • Brand positioning techniques
    • Communicating a brand across channels
    • Managing brand perception internally and externally
    • Brand equity and methods for measuring it
    • Developing a crisis communication plan
  4. 4Day 4: Stakeholder Engagement
    • Importance of stakeholder engagement
    • Identifying, mapping, and analyzing stakeholders
    • Strategies for effective stakeholder engagement
    • Building positive relationships with stakeholders
    • Representing the organization during events
    • Importance of stakeholder feedback
  5. 5Day 5: Performance Measurement
    • Importance of communication performance measurement
    • Main KPIs for communication effectiveness
    • Techniques for conducting communication audits
    • Role of data and analytics in improving strategy
    • Reporting and presentation techniques for results
    • Communication barriers and overcoming solutions 

Schedule

Dates and fees

16 upcoming dates in 7 cities. Fees are per delegate; bring colleagues and every seat is discounted.

All dates as PDF
November 2026
16NOV 16 - 20 Nov 2026Mon to Fri · 5 daysNext session
Netherlands flag AmsterdamNetherlands · Classroom
£4,200per delegate2+ people: £3,360 each
Register
December 2026
7DEC 7 - 11 Dec 2026Mon to Fri · 5 days
Turkey flag IstanbulTurkey · Classroom
£3,200per delegate2+ people: £2,560 each
Register
14DEC 14 - 18 Dec 2026Mon to Fri · 5 days
France flag ParisFrance · Classroom
£4,400per delegate2+ people: £3,520 each
Register
21DEC 21 - 25 Dec 2026Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£4,200per delegate2+ people: £3,360 each
Register
January 2027
4JAN 4 - 8 Jan 2027Mon to Fri · 5 days
Switzerland flag GenevaSwitzerland · Classroom
£5,250per delegate2+ people: £4,200 each
Register
February 2027
1FEB 1 - 5 Feb 2027Mon to Fri · 5 days
Turkey flag IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
Register
March 2027
1MAR 1 - 5 Mar 2027Mon to Fri · 5 days
Malaysia flag Kuala LumpurMalaysia · Classroom
£2,250per delegate2+ people: £1,800 each
Register
April 2027
5APR 5 - 9 Apr 2027Mon to Fri · 5 days
Netherlands flag AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
Register
May 2027
3MAY 3 - 7 May 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
Register
June 2027
7JUN 7 - 11 Jun 2027Mon to Fri · 5 days
Malaysia flag Kuala LumpurMalaysia · Classroom
£2,250per delegate2+ people: £1,800 each
Register
July 2027
5JUL 5 - 9 Jul 2027Mon to Fri · 5 days
Netherlands flag AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
Register
August 2027
2AUG 2 - 6 Aug 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
Register
September 2027
6SEP 6 - 10 Sep 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Register
October 2027
4OCT 4 - 8 Oct 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
Register
November 2027
1NOV 1 - 5 Nov 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Register
December 2027
6DEC 6 - 10 Dec 2027Mon to Fri · 5 days
Turkey flag IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
Register

Questions

Frequently asked questions

How long is the Executive Strategic Marketing and Communications course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Executive Strategic Marketing and Communications course?

The next public date is 16 - 20 Nov 2026 in Amsterdam. There are 16 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Amsterdam, Istanbul, Paris, Barcelona, Geneva, Kuala Lumpur, London.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

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