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Public Relations · PR-011
Executive Strategic Marketing and Communications
Executive leaders need strong communication and marketing capabilities to build reputation, align stakeholders, strengthen brands, and support business growth. Strategic…
- Duration5 days
- Next date16 - 20 Nov 2026
- Cities7 cities
- Fee from£2,250
Course overview
Why Attend
Executive leaders need strong communication and marketing capabilities to build reputation, align stakeholders, strengthen brands, and support business growth. Strategic communication ensures that messages are clear, consistent, and connected to organizational objectives. This course provides participants with practical tools to develop communication strategies, manage brand reputation, engage stakeholders, and measure performance effectively.
Course Methodology
This course uses an interactive and practical approach through presentations, executive case studies, group discussions, strategy workshops, communication exercises, analytics reviews, and real workplace examples.
Course Objectives
- Understand executive communication principles and business impact
- Build strategic communication plans aligned with objectives
- Strengthen brand reputation and market positioning
- Improve stakeholder engagement and relationship management
- Apply storytelling for stronger communication influence
- Develop crisis communication readiness
- Use KPIs and analytics to measure results
- Enhance leadership presence in marketing and communications
Target Audience
- Senior Executives
- Marketing Directors
- Communication Managers
- Public Relations Leaders
- Department Heads
- Business Owners
- Anyone responsible for executive communication and brand strategy
Target Competencies
- Strategic Communication
- Executive Leadership
- Brand Management
- Stakeholder Engagement
- Marketing Strategy
- Crisis Communication
- Performance Measurement
- Presentation Skills
Course outline
-
1Day 1: Communication Fundamentals
- Introduction to communication: definition, purpose, and nature
- Communication theories and principles
- Various communication types
- Objectives of a leader’s communication
- Communication channels and their features
- Communication tools and platforms for management
-
2Day 2: Strategic Communication Planning
- Steps for creating a communication strategy aligned with objectives
- Role of communication in supporting business strategy
- Setting measurable communication goals
- Characteristics of effective communication messages
- Role and impact of storytelling in communication
- Methods for executing successful communication initiatives
-
3Day 3: Brand Management
- Definition and importance of brand management
- Building and protecting organizational reputation
- Brand positioning techniques
- Communicating a brand across channels
- Managing brand perception internally and externally
- Brand equity and methods for measuring it
- Developing a crisis communication plan
-
4Day 4: Stakeholder Engagement
- Importance of stakeholder engagement
- Identifying, mapping, and analyzing stakeholders
- Strategies for effective stakeholder engagement
- Building positive relationships with stakeholders
- Representing the organization during events
- Importance of stakeholder feedback
-
5Day 5: Performance Measurement
- Importance of communication performance measurement
- Main KPIs for communication effectiveness
- Techniques for conducting communication audits
- Role of data and analytics in improving strategy
- Reporting and presentation techniques for results
- Communication barriers and overcoming solutions
Dates and fees
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