Professional graphic design and desktop publishing are essential for creating strong visual communication across print, digital, and marketing channels. Effective design…
Why Attend
Professional graphic design and desktop publishing are essential for creating strong visual communication across print, digital, and marketing channels. Effective design combines creativity with technical skills, typography, layout principles, image production, and brand consistency. This course provides participants with practical tools to create professional designs, prepare files for print, develop digital graphics, and support modern communication and marketing needs.
Course Methodology
This course uses an interactive and practical approach through presentations, live demonstrations, software practice, design workshops, case studies, group discussions, and hands-on creative exercises.
Course Objectives
Understand core principles of graphic design and visual communication
Apply colour theory, typography, and composition effectively
Use professional design software for creative projects
Prepare images and files for print production
Create digital illustrations and visual assets
Design professional layouts for desktop publishing
Apply web and marketing design principles
Build consistent branding across multiple channels
Target Audience
Graphic Designers
Marketing Professionals
Communication Teams
Desktop Publishing Staff
Content Creators
Small Business Owners
Anyone seeking practical design skills
Target Competencies
Graphic Design
Desktop Publishing
Typography
Print Production
Digital Illustration
Branding
Visual Communication
Creative Software Skills
Course outline
1Day 1: Fundamentals of Graphic Design
Introduction to graphic design and its purpose
Colour theory and colour psychology
Resolution principles and image quality
Vector and postscript concepts in design workflows
Essential hardware components for graphic design
Popular software: Adobe Photoshop, Illustrator, InDesign
Setting up a professional design workplace
Ergonomics, colour calibration, and file management
Exercise: Analyse professional posters for colour, typography, and composition
2Day 2: Digital Imaging and Printing Production
Digital imaging tools and raw materials
Graphic tablets, scanners, and digital cameras
Scanning and image capturing principles
Scanning resolution, file formats, and colour sampling
Photography basics and royalty-free image usage
Composition, lighting, licensing, and copyright rules
Prepress processes and print file preparation
Printer management and digital printing techniques
Embedding and linking graphics in print-ready files
Any course in our catalogue can be delivered privately for your organisation, at your offices or in one of our cities, with content shaped around your goals.