Internal Branding and Employee Advocacy (PR-019) Training Course

Internal Branding and Employee Advocacy

Employees are among an organisation's most credible voices. Internal branding helps them understand and live the brand, while advocacy programmes empower them to share it…

5 daysClassroom or online

13Upcoming dates

8Cities

£2,840Fees from

Course overview

Why Attend

Employees are among an organisation's most credible voices. Internal branding helps them understand and live the brand, while advocacy programmes empower them to share it externally.

This LLMI course covers internal branding principles, aligning culture and brand, engaging employees with brand values, employee advocacy programmes, social media guidelines, content for advocates, measurement and risks. Participants design an internal branding and advocacy programme.

Course Objectives

Explain internal branding and its benefits

Align brand, culture and employee experience

Engage employees with brand values

Design employee advocacy programmes

Create guidelines and content for advocates

Measure programme impact and manage risks

Target Audience

Internal communication professionals

Brand and marketing managers

HR and employer brand specialists

PR professionals

Social media managers

Senior leaders

Course Methodology

Case studies

Programme design workshops

Content exercises

Group discussions

Planning

Course outline

1Day 1: Internal Branding

Brand from the inside
Culture and brand
Employee experience
Benefits
Exercise: Brand alignment audit

2Day 2: Engaging Employees

Brand values
Communication
Leaders as role models
Recognition
Workshop: Engagement plan

3Day 3: Employee Advocacy

Advocacy programmes
Recruiting advocates
Training
Platforms
Exercise: Programme design

4Day 4: Guidelines and Content

Social media guidelines
Content for advocates
Risks
Compliance
Case study: Advocacy programme

5Day 5: Measurement

Metrics
Reporting
Sustaining
Improvement
Capstone: Internal branding and advocacy plan

Frequently asked questions

How long is the Internal Branding and Employee Advocacy course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Internal Branding and Employee Advocacy course?

The next public date is 14 - 18 Dec 2026 in Barcelona. There are 13 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Barcelona, Dubai, Istanbul, Vienna, Paris, Frankfurt, Geneva, Cape Town.

Can I take Internal Branding and Employee Advocacy online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,840 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

Internal Branding and Employee Advocacy

Course overview

Course outline

Dates and fees

Frequently asked questions

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