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Professional training course · PR-017
Media Relations Management
Positive media coverage builds credibility, while poor media relations can damage reputation. Media relations professionals must understand journalists' needs and manage…
- 5 daysClassroom
- 13Upcoming dates
- 7Cities
- £2,250Fees from
Course overview
Why Attend
Positive media coverage builds credibility, while poor media relations can damage reputation. Media relations professionals must understand journalists' needs and manage relationships strategically.
This LLMI course covers how media work, building media lists and relationships, pitching stories, press materials, interviews and press conferences, managing negative coverage, digital media and measuring media relations. Participants pitch and prepare media materials.
Course Objectives
Understand media and journalists' needs
Build and maintain media relationships
Pitch newsworthy stories
Prepare press materials
Support interviews and press conferences
Manage negative coverage and measure results
Target Audience
PR and media relations professionals
Communication managers
Press officers
Spokespeople
Marketing professionals
Corporate affairs staff
Course Methodology
Practical workshops
Pitching practice
Role plays
Case studies
Group discussions
Course outline
-
1Day 1: Media Landscape
- How newsrooms work
- Media types
- News values
- Trends
- Exercise: Media mapping
-
2Day 2: Relationships and Pitching
- Media lists
- Relationship building
- Pitching
- Exclusives
- Practice: Story pitch
-
3Day 3: Press Materials
- Press releases
- Media kits
- Statements
- Visuals
- Workshop: Press materials
-
4Day 4: Interviews and Events
- Interview preparation
- Press conferences
- Media briefings
- Spokesperson support
- Role play: Media interview
-
5Day 5: Negative Coverage and Measurement
- Responding to criticism
- Corrections
- Digital media
- Measurement
- Capstone: Media relations plan
Dates and fees
Questions
Frequently asked questions
How long is the Media Relations Management course?
The course runs over 5 days of classroom training, usually Monday to Friday.
When is the next Media Relations Management course?
The next public date is 14 - 18 Dec 2026 in Paris. There are 13 upcoming dates in total.
Where is this course held?
Upcoming sessions run in Paris, Munich, Kuala Lumpur, Amsterdam, London, Barcelona, Cape Town.
How much does the course cost?
Fees start from £2,250 + VAT per delegate, depending on the city. Fees include tuition and course materials.
Do participants receive a certificate?
Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.
Can this course be delivered in-house for our team?
Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.
Course information last updated 14 November 2026.
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