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Professional training course · PR-017

Media Relations Management

Positive media coverage builds credibility, while poor media relations can damage reputation. Media relations professionals must understand journalists' needs and manage…

  • 5 daysClassroom or online
  • 13Upcoming dates
  • 7Cities
  • £2,250Fees from
View dates & register Get quotation Download PDF
Media Relations Management
Next classroom session Paris 14 - 18 Dec 2026 · £3,250 Next in London London 19 - 23 Apr 2027 · £2,750

Course overview

Why Attend

Positive media coverage builds credibility, while poor media relations can damage reputation. Media relations professionals must understand journalists' needs and manage relationships strategically.

This LLMI course covers how media work, building media lists and relationships, pitching stories, press materials, interviews and press conferences, managing negative coverage, digital media and measuring media relations. Participants pitch and prepare media materials.

Course Objectives

Understand media and journalists' needs

Build and maintain media relationships

Pitch newsworthy stories

Prepare press materials

Support interviews and press conferences

Manage negative coverage and measure results

Target Audience

PR and media relations professionals

Communication managers

Press officers

Spokespeople

Marketing professionals

Corporate affairs staff

Course Methodology

Practical workshops

Pitching practice

Role plays

Case studies

Group discussions

Course outline

  1. 1Day 1: Media Landscape
    • How newsrooms work
    • Media types
    • News values
    • Trends
    • Exercise: Media mapping
  2. 2Day 2: Relationships and Pitching
    • Media lists
    • Relationship building
    • Pitching
    • Exclusives
    • Practice: Story pitch
  3. 3Day 3: Press Materials
    • Press releases
    • Media kits
    • Statements
    • Visuals
    • Workshop: Press materials
  4. 4Day 4: Interviews and Events
    • Interview preparation
    • Press conferences
    • Media briefings
    • Spokesperson support
    • Role play: Media interview
  5. 5Day 5: Negative Coverage and Measurement
    • Responding to criticism
    • Corrections
    • Digital media
    • Measurement
    • Capstone: Media relations plan

Schedule

Dates and fees

13 upcoming dates in 7 cities. Fees are per delegate; bring colleagues and every seat is discounted. Every date can also be joined live online for £1,280.

All dates as PDF
December 2026
14DEC 14 - 18 Dec 2026Mon to Fri · 5 daysNext session
France flag ParisFrance · Classroom
£3,250per delegate2+ people: £2,600 each
Register
January 2027
18JAN 18 - 22 Jan 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register
February 2027
15FEB 15 - 19 Feb 2027Mon to Fri · 5 days
Malaysia flag Kuala LumpurMalaysia · Classroom
£2,250per delegate2+ people: £1,800 each
Register
March 2027
15MAR 15 - 19 Mar 2027Mon to Fri · 5 days
Netherlands flag AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
Register
April 2027
19APR 19 - 23 Apr 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£2,750per delegate2+ people: £2,200 each
Register
May 2027
17MAY 17 - 21 May 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register
June 2027
21JUN 21 - 25 Jun 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Register
July 2027
19JUL 19 - 23 Jul 2027Mon to Fri · 5 days
South Africa flag Cape TownSouth Africa · Classroom
£2,840per delegate2+ people: £2,272 each
Register
August 2027
16AUG 16 - 20 Aug 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register
September 2027
20SEP 20 - 24 Sep 2027Mon to Fri · 5 days
Malaysia flag Kuala LumpurMalaysia · Classroom
£2,250per delegate2+ people: £1,800 each
Register
October 2027
18OCT 18 - 22 Oct 2027Mon to Fri · 5 days
Netherlands flag AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
Register
November 2027
15NOV 15 - 19 Nov 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£2,750per delegate2+ people: £2,200 each
Register
December 2027
20DEC 20 - 24 Dec 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register

Questions

Frequently asked questions

How long is the Media Relations Management course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Media Relations Management course?

The next public date is 14 - 18 Dec 2026 in Paris. There are 13 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Paris, Munich, Kuala Lumpur, Amsterdam, London, Barcelona, Cape Town.

Can I take Media Relations Management online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

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