Where is this course held?

Upcoming sessions run in Barcelona, Munich, Kuala Lumpur, Amsterdam, London, Madrid, Geneva, Istanbul, Paris.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Modern Strategic Brand Management & Public Relations Masterclass (PR-007) Training Course

Q: How long is the Modern Strategic Brand Management & Public Relations Masterclass course?

The course runs over 5 days of classroom training, usually Monday to Friday.

Q: When is the next Modern Strategic Brand Management & Public Relations Masterclass course?

The next public date is 16 - 20 Nov 2026 in Barcelona. There are 16 upcoming dates in total.

Q: Can I take Modern Strategic Brand Management & Public Relations Masterclass online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

Course overview

Why Attend
Strong brands and effective public relations are essential for building trust, influencing perception, and creating long-term organizational value. In today’s fast-moving digital environment, organizations must manage reputation, engage stakeholders, communicate consistently, and respond professionally to challenges. This course provides participants with practical tools to build powerful brands, strengthen media relations, manage crises, and develop strategic communication plans.

Course Methodology
This course uses an interactive and practical approach through presentations, case studies, brand analysis workshops, media simulations, group discussions, planning exercises, and real workplace examples.

Course Objectives

Understand the foundations of public relations and brand management
Build strong brand identity and positioning strategies
Use storytelling and messaging effectively
Strengthen media relations and outreach performance
Apply modern public relations tools and channels
Manage reputation and crisis communication professionally
Measure brand and PR performance using KPIs
Develop a practical brand management plan

Target Audience

Public Relations Professionals
Marketing Managers
Brand Managers
Corporate Communication Teams
Business Owners
Media Relations Staff
Anyone responsible for brand image and reputation

Target Competencies

Brand Management
Public Relations
Strategic Communication
Media Relations
Crisis Management
Storytelling
Stakeholder Engagement
Performance Measurement

Course outline

1Day 1: Fundamentals of Public Relations & Brand Management
- History of public relations in the communication landscape
- Key differences between public relations and marketing
- Publics and stakeholders
- Building relationships
- Ethical considerations in public relations practices
- Brand definition and its key elements
- Brand development process
- Impact of brand
2Day 2: Brand Storytelling & Messaging
- Brand narratives, tone and voice
- Brand story identification
- Storytelling techniques
- Brand personality
- Consistency in voice and tone
- Effective use of language
- Creating memorable brand messages
3Day 3: Media Relations & Outreach
- Media relations fundamentals
- Media platforms selection
- Press kit building
- Building long-term relationships with media professionals
- Identification of media outreach strategies
- Press conferences, media tours, and interviews
- Reach and engagement through social media
- Turning negative press into success through professionalism
4Day 4: Public Relations Techniques & Channels
- Public relations tools
- Public relations channels
- Exploring opportunities through events, sponsorships, and community engagement
- Public awareness campaigns
- Public relations measurement tools
- Internal communications
- Crisis communication
- Developing plans for crisis scenarios
- Reputation management
- Professional usage of social media during crisis
5Day 5: Strategic Brand Management Planning
- Brand assessment
- SWOT analysis for brand assessment
- Competitors analysis
- Competitive advantages identification
- SMART objectives
- Key performance indicators (KPIs)
- Brand management plan development

Schedule

Dates and fees

16 upcoming dates in 9 cities. Fees are per delegate; bring colleagues and every seat is discounted. Every date can also be joined live online for £1,280.

All dates as PDF

November 2026

16NOV 16 - 20 Nov 2026Mon to Fri · 5 daysNext session

BarcelonaSpain · Classroom

£4,200per delegate2+ people: £3,360 each

December 2026

7DEC 7 - 11 Dec 2026Mon to Fri · 5 days

MunichGermany · Classroom

£4,250per delegate2+ people: £3,400 each

14DEC 14 - 18 Dec 2026Mon to Fri · 5 days

Kuala LumpurMalaysia · Classroom

£2,250per delegate2+ people: £1,800 each

21DEC 21 - 25 Dec 2026Mon to Fri · 5 days

AmsterdamNetherlands · Classroom

£4,200per delegate2+ people: £3,360 each

January 2027

4JAN 4 - 8 Jan 2027Mon to Fri · 5 days

AmsterdamNetherlands · Classroom

£4,250per delegate2+ people: £3,400 each

February 2027

1FEB 1 - 5 Feb 2027Mon to Fri · 5 daysOur home city

LondonUnited Kingdom · Classroom

£2,750per delegate2+ people: £2,200 each

March 2027

1MAR 1 - 5 Mar 2027Mon to Fri · 5 days

Kuala LumpurMalaysia · Classroom

£2,250per delegate2+ people: £1,800 each

April 2027

5APR 5 - 9 Apr 2027Mon to Fri · 5 days

MadridSpain · Classroom

£4,250per delegate2+ people: £3,400 each

May 2027

3MAY 3 - 7 May 2027Mon to Fri · 5 daysOur home city

LondonUnited Kingdom · Classroom

£2,750per delegate2+ people: £2,200 each

June 2027

7JUN 7 - 11 Jun 2027Mon to Fri · 5 days

BarcelonaSpain · Classroom

£3,850per delegate2+ people: £3,080 each

July 2027

5JUL 5 - 9 Jul 2027Mon to Fri · 5 days

GenevaSwitzerland · Classroom

£5,250per delegate2+ people: £4,200 each

August 2027

2AUG 2 - 6 Aug 2027Mon to Fri · 5 days

BarcelonaSpain · Classroom

£3,850per delegate2+ people: £3,080 each

September 2027

6SEP 6 - 10 Sep 2027Mon to Fri · 5 days

IstanbulTurkey · Classroom

£2,850per delegate2+ people: £2,280 each

October 2027

4OCT 4 - 8 Oct 2027Mon to Fri · 5 days

AmsterdamNetherlands · Classroom

£4,250per delegate2+ people: £3,400 each

November 2027

1NOV 1 - 5 Nov 2027Mon to Fri · 5 days

IstanbulTurkey · Classroom

£2,850per delegate2+ people: £2,280 each

December 2027

6DEC 6 - 10 Dec 2027Mon to Fri · 5 days

ParisFrance · Classroom

£3,250per delegate2+ people: £2,600 each

Live online, on the same dates

Join the class in real time from your office or home: live sessions with the trainer, group discussion, course materials and a certificate of completion. Joining details are emailed before the course starts.

November 2026

16NOV 16 - 20 Nov 2026Mon to Fri · 5 daysNext session

Live onlineVirtual classroom · join from anywhere