7DEC
7 - 11 Dec 2026Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Professional training course · CWS-030
Newsletter and Internal Content Writing
Employees are flooded with emails, intranet posts, chat messages and updates, and much internal content is skimmed or ignored. Newsletters and internal articles that are…
- 5 daysClassroom
- 49Upcoming dates
- 12Cities
- £2,840Fees from
Course overview
Introduction
Employees are flooded with emails, intranet posts, chat messages and updates, and much internal content is skimmed or ignored. Newsletters and internal articles that are relevant, well written and engaging help employees understand strategy, feel connected to colleagues and take the actions the organisation needs.
This Newsletter and Internal Content Writing training course teaches participants how to plan and write internal content that people actually read. Participants learn how to identify stories, interview colleagues, write compelling headlines and openings, structure articles for scanning, use a consistent tone of voice, combine text with images and video, and measure engagement.
The course covers newsletters, intranet news, leadership blogs, team updates and short-form content for collaboration platforms.
Course Objectives
By the end of this training course, participants will be able to:
- Explain the role of internal content in employee engagement
- Plan editorial calendars aligned with organisational priorities
- Find and develop stories that matter to employees
- Interview colleagues and leaders to gather engaging material
- Write headlines, openings and articles that hold attention
- Apply a consistent and authentic tone of voice
- Combine text with images, video and visual design
- Measure engagement and improve content over time
Target Audience
This training course is suitable for a wide range of professionals, including:
- Internal communications professionals
- HR and employee engagement staff
- Corporate communications officers
- Intranet editors and content managers
- Executive assistants who prepare leadership updates
- Team leaders who produce team newsletters
Training Methodology
The course is a practical writing workshop. Participants generate story ideas, conduct interviews with each other, draft articles and newsletter items, rewrite corporate messages into engaging content and plan an editorial calendar. Each piece receives peer and trainer feedback.
Target Competencies
- Editorial planning
- Story finding
- Interviewing
- Engaging internal writing
- Tone of voice
- Engagement measurement
Course outline
-
1Day One: Internal Content That Works
- Why so much internal content is ignored by employees
- Understanding employee audiences and their needs
- Channels: newsletters, intranet, chat and digital screens
- Linking internal content to strategy and culture
- Examples of engaging internal communication
- Assessing your current internal content
- Exercise: auditing a sample internal newsletter
-
2Day Two: Finding and Gathering Stories
- What makes a good internal story
- Sourcing stories from across the organisation
- Turning announcements into human stories
- Planning interviews and preparing questions
- Interviewing colleagues and leaders effectively
- Getting quotes that sound natural and real
- Practice: interviewing a colleague for a story
-
3Day Three: Writing Engaging Articles
- Writing headlines that earn the click
- Openings that hook readers in the first lines
- Structuring articles for scanning on screens
- Short paragraphs, subheadings and bullet points
- Writing in a conversational, authentic tone
- Ending articles with a clear call to action
- Workshop: drafting and editing an internal feature
-
4Day Four: Newsletters, Leadership Content and Visuals
- Designing newsletter structure and regular sections
- Writing leadership blogs in the leader's voice
- Short-form content for chat and collaboration tools
- Choosing and captioning photographs effectively
- Using simple video and infographics
- Accessibility and inclusive language in internal content
- Workshop: building a newsletter edition
-
5Day Five: Planning, Measurement and Improvement
- Building an editorial calendar and content plan
- Approval processes that do not kill good stories
- Measuring reach, engagement and feedback
- Using surveys and analytics to improve content
- Building a network of internal contributors
- Final writing exercise with individual feedback
- Personal action plan for internal content
Schedule
Dates and fees
49 upcoming dates in 12 cities. Fees are per delegate; bring colleagues and every seat is discounted.
December 2026
BarcelonaSpain · Classroom
14DEC
14 - 18 Dec 2026Mon to Fri · 5 days
FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
21DEC
21 - 25 Dec 2026Mon to Fri · 5 days
LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
January 2027
4JAN
4 - 8 Jan 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
11JAN
11 - 15 Jan 2027Mon to Fri · 5 days
FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
18JAN
18 - 22 Jan 2027Mon to Fri · 5 days
AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
25JAN
25 - 29 Jan 2027Mon to Fri · 5 days
LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
February 2027
1FEB
1 - 5 Feb 2027Mon to Fri · 5 days
LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
8FEB
8 - 12 Feb 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
15FEB
15 - 19 Feb 2027Mon to Fri · 5 days
FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
22FEB
22 - 26 Feb 2027Mon to Fri · 5 days
Cape TownSouth Africa · Classroom
£2,840per delegate2+ people: £2,272 each
March 2027
1MAR
1 - 5 Mar 2027Mon to Fri · 5 days
DubaiUnited Arab Emirates · Classroom
£5,250per delegate2+ people: £4,200 each
8MAR
8 - 12 Mar 2027Mon to Fri · 5 days
LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
15MAR
15 - 19 Mar 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
22MAR
22 - 26 Mar 2027Mon to Fri · 5 days
FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
April 2027
5APR
5 - 9 Apr 2027Mon to Fri · 5 days
FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
12APR
12 - 16 Apr 2027Mon to Fri · 5 days
GenevaSwitzerland · Classroom
£5,250per delegate2+ people: £4,200 each
19APR
19 - 23 Apr 2027Mon to Fri · 5 days
LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
26APR
26 - 30 Apr 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
May 2027
3MAY
3 - 7 May 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
10MAY
10 - 14 May 2027Mon to Fri · 5 days
FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
17MAY
17 - 21 May 2027Mon to Fri · 5 days
IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
24MAY
24 - 28 May 2027Mon to Fri · 5 days
LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
June 2027
7JUN
7 - 11 Jun 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
14JUN
14 - 18 Jun 2027Mon to Fri · 5 days
FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
21JUN
21 - 25 Jun 2027Mon to Fri · 5 days
LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
July 2027
5JUL
5 - 9 Jul 2027Mon to Fri · 5 days
MadridSpain · Classroom
£4,250per delegate2+ people: £3,400 each
12JUL
12 - 16 Jul 2027Mon to Fri · 5 days
LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
19JUL
19 - 23 Jul 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
26JUL
26 - 30 Jul 2027Mon to Fri · 5 days
FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
August 2027
2AUG
2 - 6 Aug 2027Mon to Fri · 5 days
FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
9AUG
9 - 13 Aug 2027Mon to Fri · 5 days
MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
16AUG
16 - 20 Aug 2027Mon to Fri · 5 days
LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
23AUG
23 - 27 Aug 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
September 2027
6SEP
6 - 10 Sep 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
13SEP
13 - 17 Sep 2027Mon to Fri · 5 days
FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
20SEP
20 - 24 Sep 2027Mon to Fri · 5 days
LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
October 2027
4OCT
4 - 8 Oct 2027Mon to Fri · 5 days
LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
11OCT
11 - 15 Oct 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
18OCT
18 - 22 Oct 2027Mon to Fri · 5 days
FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
25OCT
25 - 29 Oct 2027Mon to Fri · 5 days
RomeItaly · Classroom
£4,250per delegate2+ people: £3,400 each
November 2027
1NOV
1 - 5 Nov 2027Mon to Fri · 5 days
ViennaAustria · Classroom
£4,250per delegate2+ people: £3,400 each
8NOV
8 - 12 Nov 2027Mon to Fri · 5 days
LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
15NOV
15 - 19 Nov 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
22NOV
22 - 26 Nov 2027Mon to Fri · 5 days
FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
December 2027
6DEC
6 - 10 Dec 2027Mon to Fri · 5 days
FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
13DEC
13 - 17 Dec 2027Mon to Fri · 5 days
AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
20DEC
20 - 24 Dec 2027Mon to Fri · 5 days
LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
27DEC
27 - 31 Dec 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
No dates in this city right now. Request a quotation and we will suggest the nearest date.
Questions
Frequently asked questions
How long is the Newsletter and Internal Content Writing course?
The course runs over 5 days of classroom training, usually Monday to Friday.
When is the next Newsletter and Internal Content Writing course?
The next public date is 7 - 11 Dec 2026 in Barcelona. There are 49 upcoming dates in total.
Where is this course held?
Upcoming sessions run in Barcelona, Frankfurt, London, Amsterdam, Cape Town, Dubai, Geneva, Istanbul, Madrid, Munich, Rome, Vienna.
How much does the course cost?
Fees start from £2,840 per delegate, depending on the city. Fees include tuition and course materials.
Do participants receive a certificate?
Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.
Can this course be delivered in-house for our team?
Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.
Course information last updated 14 November 2026.
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