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Professional training course · CWS-014
Persuasive Business Writing
Business writing often needs to persuade: to win approval, change behaviour or secure agreement. Persuasive writing combines clear structure, evidence and an…
- 5 daysClassroom
- 13Upcoming dates
- 6Cities
- £2,250Fees from
Course overview
Why Attend
Business writing often needs to persuade: to win approval, change behaviour or secure agreement. Persuasive writing combines clear structure, evidence and an understanding of the reader.
This LLMI course covers principles of persuasion, audience analysis, structuring arguments, writing business cases and proposals, using evidence and stories, handling objections in writing, tone and calls to action. Participants write persuasive documents for real situations.
Course Objectives
Apply principles of persuasion in writing
Analyse readers and their motivations
Structure persuasive arguments
Use evidence, examples and stories
Address objections in writing
Write clear calls to action
Target Audience
Managers
Business analysts
Consultants
Marketing professionals
Project managers
Professionals preparing proposals
Course Methodology
Writing workshops
Case examples
Peer review
Feedback
Templates
Course outline
-
1Day 1: Persuasion Principles
- How people decide
- Credibility
- Logic and emotion
- Reader focus
- Exercise: Persuasion analysis
-
2Day 2: Structuring Arguments
- Problem-solution structures
- Pyramid principle
- Executive summaries
- Flow
- Workshop: Argument outline
-
3Day 3: Evidence and Stories
- Data as evidence
- Examples
- Stories
- Visuals
- Exercise: Evidence selection
-
4Day 4: Objections and Tone
- Anticipating objections
- Balanced arguments
- Tone
- Language
- Exercise: Objection handling
-
5Day 5: Persuasive Documents
- Business cases
- Proposals
- Emails
- Calls to action
- Capstone: Persuasive document
Dates and fees
Questions
Frequently asked questions
How long is the Persuasive Business Writing course?
The course runs over 5 days of classroom training, usually Monday to Friday.
When is the next Persuasive Business Writing course?
The next public date is 14 - 18 Dec 2026 in Munich. There are 13 upcoming dates in total.
Where is this course held?
Upcoming sessions run in Munich, Dubai, London, Kuala Lumpur, Amsterdam, Madrid.
How much does the course cost?
Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.
Do participants receive a certificate?
Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.
Can this course be delivered in-house for our team?
Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.
Course information last updated 14 November 2026.
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