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Professional training course · CWS-014

Persuasive Business Writing

Business writing often needs to persuade: to win approval, change behaviour or secure agreement. Persuasive writing combines clear structure, evidence and an…

  • 5 daysClassroom or online
  • 13Upcoming dates
  • 6Cities
  • £2,250Fees from
View dates & register Get quotation Download PDF
Persuasive Business Writing
Next classroom session Munich 14 - 18 Dec 2026 · £4,250 Next in London London 15 - 19 Feb 2027 · £2,750

Course overview

Why Attend

Business writing often needs to persuade: to win approval, change behaviour or secure agreement. Persuasive writing combines clear structure, evidence and an understanding of the reader.

This LLMI course covers principles of persuasion, audience analysis, structuring arguments, writing business cases and proposals, using evidence and stories, handling objections in writing, tone and calls to action. Participants write persuasive documents for real situations.

Course Objectives

Apply principles of persuasion in writing

Analyse readers and their motivations

Structure persuasive arguments

Use evidence, examples and stories

Address objections in writing

Write clear calls to action

Target Audience

Managers

Business analysts

Consultants

Marketing professionals

Project managers

Professionals preparing proposals

Course Methodology

Writing workshops

Case examples

Peer review

Feedback

Templates

Course outline

  1. 1Day 1: Persuasion Principles
    • How people decide
    • Credibility
    • Logic and emotion
    • Reader focus
    • Exercise: Persuasion analysis
  2. 2Day 2: Structuring Arguments
    • Problem-solution structures
    • Pyramid principle
    • Executive summaries
    • Flow
    • Workshop: Argument outline
  3. 3Day 3: Evidence and Stories
    • Data as evidence
    • Examples
    • Stories
    • Visuals
    • Exercise: Evidence selection
  4. 4Day 4: Objections and Tone
    • Anticipating objections
    • Balanced arguments
    • Tone
    • Language
    • Exercise: Objection handling
  5. 5Day 5: Persuasive Documents
    • Business cases
    • Proposals
    • Emails
    • Calls to action
    • Capstone: Persuasive document

Schedule

Dates and fees

13 upcoming dates in 6 cities. Fees are per delegate; bring colleagues and every seat is discounted. Every date can also be joined live online for £1,280.

All dates as PDF
December 2026
14DEC 14 - 18 Dec 2026Mon to Fri · 5 daysNext session
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register
January 2027
18JAN 18 - 22 Jan 2027Mon to Fri · 5 days
United Arab Emirates flag DubaiUnited Arab Emirates · Classroom
£5,250per delegate2+ people: £4,200 each
Register
February 2027
15FEB 15 - 19 Feb 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£2,750per delegate2+ people: £2,200 each
Register
March 2027
15MAR 15 - 19 Mar 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register
April 2027
19APR 19 - 23 Apr 2027Mon to Fri · 5 days
Malaysia flag Kuala LumpurMalaysia · Classroom
£2,250per delegate2+ people: £1,800 each
Register
May 2027
17MAY 17 - 21 May 2027Mon to Fri · 5 days
Netherlands flag AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
Register
June 2027
21JUN 21 - 25 Jun 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£2,750per delegate2+ people: £2,200 each
Register
July 2027
19JUL 19 - 23 Jul 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register
August 2027
16AUG 16 - 20 Aug 2027Mon to Fri · 5 days
Spain flag MadridSpain · Classroom
£4,250per delegate2+ people: £3,400 each
Register
September 2027
20SEP 20 - 24 Sep 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£2,750per delegate2+ people: £2,200 each
Register
October 2027
18OCT 18 - 22 Oct 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register
November 2027
15NOV 15 - 19 Nov 2027Mon to Fri · 5 days
Malaysia flag Kuala LumpurMalaysia · Classroom
£2,250per delegate2+ people: £1,800 each
Register
December 2027
20DEC 20 - 24 Dec 2027Mon to Fri · 5 days
Netherlands flag AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
Register

Questions

Frequently asked questions

How long is the Persuasive Business Writing course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Persuasive Business Writing course?

The next public date is 14 - 18 Dec 2026 in Munich. There are 13 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Munich, Dubai, London, Kuala Lumpur, Amsterdam, Madrid.

Can I take Persuasive Business Writing online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

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