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Professional training course · PR-008
Planning and Managing PR Campaigns
Successful PR campaigns help organizations build reputation, strengthen stakeholder trust, influence public perception, and support business goals. Modern campaigns…
- 5 daysClassroom
- 16Upcoming dates
- 7Cities
- £2,250Fees from
Course overview
Why Attend
Successful PR campaigns help organizations build reputation, strengthen stakeholder trust, influence public perception, and support business goals. Modern campaigns require strategic planning, strong execution, effective media use, and measurable outcomes. This course provides participants with practical tools to design, manage, budget, deliver, and evaluate high-impact public relations campaigns in today’s dynamic communication environment.
Course Methodology
This course uses an interactive and practical approach through presentations, case studies, campaign planning workshops, group discussions, media simulations, problem-solving exercises, and real workplace examples.
Course Objectives
- Understand the strategic value of PR campaigns
- Link PR campaigns with business objectives and reputation goals
- Apply problem-solving tools in campaign planning
- Build schedules, budgets, and stakeholder plans
- Select effective communication channels and media strategies
- Manage crisis communication and campaign risks
- Measure campaign effectiveness and outcomes
- Deliver professional PR campaigns with confidence
Target Audience
- Public Relations Professionals
- Corporate Communication Teams
- Marketing Managers
- Media Relations Staff
- Brand Managers
- Government Communication Officers
- Anyone involved in campaign planning and reputation management
Target Competencies
- Public Relations Management
- Campaign Planning
- Stakeholder Engagement
- Media Relations
- Risk Management
- Strategic Communication
- Budgeting
- Performance Evaluation
Course outline
-
1Day 1: Effective PR Campaigns
- Introduction to senior management perspectives on PR
- Impact of globalisation on modern PR
- Origin of PR and its relation to social science
- Impact of PR on building and protecting reputation
- Purpose of PR campaigns, their uses, and risks
- Case studies identifying success and failure factors
-
2Day 2: Problem-Solving Approach to Campaigns
- Main components of reputation: brand, identity, and image
- Steps of using gap analysis to assess reputation
- Link between business strategy and problem identification
- Problem-solving methods used in PR
- Desk research
- Stakeholder analysis
- PEST analysis
- SWOT analysis
- Force field analysis and risk identification methodologies
-
3Day 3: Planning and Costing Campaigns
- Campaign stages and decision points
- Preparing schedules using critical path analysis
- Costing the plan and preparing the budget
- Identifying risks and developing mitigation strategies
- Identifying stakeholders and their campaign impact
- Coordinating campaigns across stakeholder groups
-
4Day 4: Channels, Delivery, and Evaluation
- Transition from strategy into action
- Environmental planning and its significance in PR
- Main components of a media relations plan
- Crisis media relations and best management practices
- Research tools and methods
- Evaluating channel effectiveness and media use
- Role of social media and influencing strategies
-
5Day 5: Effective Delivery in Organisation
- Risk management approaches in PR campaigns
- Strategies for handling crisis and contingencies
- Winning support and selling ideas internally
- Importance of body language in communicating proposals
- Integrating campaigns into media and company reporting
- Best practices for effective delivery of PR campaigns
Dates and fees
Questions
Frequently asked questions
How long is the Planning and Managing PR Campaigns course?
The course runs over 5 days of classroom training, usually Monday to Friday.
When is the next Planning and Managing PR Campaigns course?
The next public date is 16 - 20 Nov 2026 in Paris. There are 16 upcoming dates in total.
Where is this course held?
Upcoming sessions run in Paris, Barcelona, Munich, Kuala Lumpur, Amsterdam, London, Istanbul.
How much does the course cost?
Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.
Do participants receive a certificate?
Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.
Can this course be delivered in-house for our team?
Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.
Course information last updated 14 November 2026.
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