How long is the Planning and Managing PR Campaigns course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Planning and Managing PR Campaigns course?

The next public date is 16 - 20 Nov 2026 in Paris. There are 16 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Paris, Barcelona, Munich, Kuala Lumpur, Amsterdam, London, Istanbul.

Can I take Planning and Managing PR Campaigns online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Planning and Managing PR Campaigns (PR-008) Training Course

Course overview

Why Attend
Successful PR campaigns help organizations build reputation, strengthen stakeholder trust, influence public perception, and support business goals. Modern campaigns require strategic planning, strong execution, effective media use, and measurable outcomes. This course provides participants with practical tools to design, manage, budget, deliver, and evaluate high-impact public relations campaigns in today’s dynamic communication environment.

Course Methodology
This course uses an interactive and practical approach through presentations, case studies, campaign planning workshops, group discussions, media simulations, problem-solving exercises, and real workplace examples.

Course Objectives

Understand the strategic value of PR campaigns
Link PR campaigns with business objectives and reputation goals
Apply problem-solving tools in campaign planning
Build schedules, budgets, and stakeholder plans
Select effective communication channels and media strategies
Manage crisis communication and campaign risks
Measure campaign effectiveness and outcomes
Deliver professional PR campaigns with confidence

Target Audience

Public Relations Professionals
Corporate Communication Teams
Marketing Managers
Media Relations Staff
Brand Managers
Government Communication Officers
Anyone involved in campaign planning and reputation management

Target Competencies

Public Relations Management
Campaign Planning
Stakeholder Engagement
Media Relations
Risk Management
Strategic Communication
Budgeting
Performance Evaluation

Course outline

1Day 1: Effective PR Campaigns
- Introduction to senior management perspectives on PR
- Impact of globalisation on modern PR
- Origin of PR and its relation to social science
- Impact of PR on building and protecting reputation
- Purpose of PR campaigns, their uses, and risks
- Case studies identifying success and failure factors
2Day 2: Problem-Solving Approach to Campaigns
- Main components of reputation: brand, identity, and image
- Steps of using gap analysis to assess reputation
- Link between business strategy and problem identification
- Problem-solving methods used in PR
- Desk research
- Stakeholder analysis
- PEST analysis
- SWOT analysis
- Force field analysis and risk identification methodologies
3Day 3: Planning and Costing Campaigns
- Campaign stages and decision points
- Preparing schedules using critical path analysis
- Costing the plan and preparing the budget
- Identifying risks and developing mitigation strategies
- Identifying stakeholders and their campaign impact
- Coordinating campaigns across stakeholder groups
4Day 4: Channels, Delivery, and Evaluation
- Transition from strategy into action
- Environmental planning and its significance in PR
- Main components of a media relations plan
- Crisis media relations and best management practices
- Research tools and methods
- Evaluating channel effectiveness and media use
- Role of social media and influencing strategies
5Day 5: Effective Delivery in Organisation
- Risk management approaches in PR campaigns
- Strategies for handling crisis and contingencies
- Winning support and selling ideas internally
- Importance of body language in communicating proposals
- Integrating campaigns into media and company reporting
- Best practices for effective delivery of PR campaigns

Schedule

Dates and fees

16 upcoming dates in 7 cities. Fees are per delegate; bring colleagues and every seat is discounted. Every date can also be joined live online for £1,280.

All dates as PDF

November 2026

16NOV 16 - 20 Nov 2026Mon to Fri · 5 daysNext session

ParisFrance · Classroom

£3,250per delegate2+ people: £2,600 each

December 2026

7DEC 7 - 11 Dec 2026Mon to Fri · 5 days

BarcelonaSpain · Classroom

£4,200per delegate2+ people: £3,360 each

14DEC 14 - 18 Dec 2026Mon to Fri · 5 days

MunichGermany · Classroom

£4,250per delegate2+ people: £3,400 each

21DEC 21 - 25 Dec 2026Mon to Fri · 5 days

Kuala LumpurMalaysia · Classroom

£2,250per delegate2+ people: £1,800 each

January 2027

4JAN 4 - 8 Jan 2027Mon to Fri · 5 days

Kuala LumpurMalaysia · Classroom

£2,250per delegate2+ people: £1,800 each

February 2027

1FEB 1 - 5 Feb 2027Mon to Fri · 5 days

AmsterdamNetherlands · Classroom

£4,250per delegate2+ people: £3,400 each

March 2027

1MAR 1 - 5 Mar 2027Mon to Fri · 5 daysOur home city

LondonUnited Kingdom · Classroom

£2,750per delegate2+ people: £2,200 each

April 2027

5APR 5 - 9 Apr 2027Mon to Fri · 5 days

Kuala LumpurMalaysia · Classroom

£2,250per delegate2+ people: £1,800 each

May 2027

3MAY 3 - 7 May 2027Mon to Fri · 5 days

AmsterdamNetherlands · Classroom

£4,250per delegate2+ people: £3,400 each

June 2027

7JUN 7 - 11 Jun 2027Mon to Fri · 5 daysOur home city

LondonUnited Kingdom · Classroom

£2,750per delegate2+ people: £2,200 each

July 2027

5JUL 5 - 9 Jul 2027Mon to Fri · 5 days

BarcelonaSpain · Classroom

£3,850per delegate2+ people: £3,080 each

August 2027

2AUG 2 - 6 Aug 2027Mon to Fri · 5 daysOur home city

LondonUnited Kingdom · Classroom

£2,750per delegate2+ people: £2,200 each

September 2027

6SEP 6 - 10 Sep 2027Mon to Fri · 5 days

BarcelonaSpain · Classroom

£3,850per delegate2+ people: £3,080 each

October 2027

4OCT 4 - 8 Oct 2027Mon to Fri · 5 days

IstanbulTurkey · Classroom

£2,850per delegate2+ people: £2,280 each

November 2027

1NOV 1 - 5 Nov 2027Mon to Fri · 5 days

AmsterdamNetherlands · Classroom

£4,250per delegate2+ people: £3,400 each

December 2027

6DEC 6 - 10 Dec 2027Mon to Fri · 5 days

IstanbulTurkey · Classroom

£2,850per delegate2+ people: £2,280 each

Live online, on the same dates

Join the class in real time from your office or home: live sessions with the trainer, group discussion, course materials and a certificate of completion. Joining details are emailed before the course starts.

November 2026

16NOV 16 - 20 Nov 2026Mon to Fri · 5 daysNext session

Live onlineVirtual classroom · join from anywhere