Professional Image and Workplace Etiquette for Assistants (AS-032) Training Course

Professional Image and Workplace Etiquette for Assistants

Assistants work closely with senior leaders, clients and partners, and are often seen as an extension of the executive they support. Their manner, appearance…

5 daysClassroom or online

49Upcoming dates

12Cities

£2,250Fees from

Course overview

Introduction

Assistants work closely with senior leaders, clients and partners, and are often seen as an extension of the executive they support. Their manner, appearance, communication and judgement influence how people perceive both their manager and the organisation.

This Professional Image and Workplace Etiquette for Assistants training course helps participants project confidence, credibility and professionalism in every interaction. Participants explore personal presentation, business etiquette, meeting and dining conduct, telephone and digital etiquette, cross-cultural courtesy and the behaviours that build trust with senior stakeholders.

The course also covers discretion, handling sensitive situations, managing first impressions and building a personal brand that supports career progression in administrative and executive support roles.

Course Objectives

By the end of this training course, participants will be able to:

Understand how professional image affects credibility and career progression
Apply principles of personal presentation suited to different business settings
Use correct etiquette for introductions, meetings, events and business meals
Practise professional telephone, email and online meeting etiquette
Show cultural sensitivity when working with international visitors and colleagues
Demonstrate discretion, tact and sound judgement in sensitive situations
Communicate confidently with senior leaders and external stakeholders
Develop a personal brand and professional development plan

Target Audience

This training course is suitable for a wide range of professionals, including:

Executive and personal assistants
Secretaries and administrative officers
Receptionists and front office professionals
Office coordinators supporting senior leaders
Protocol and guest relations staff
New assistants entering corporate environments
Experienced assistants seeking to refresh their professional presence

Training Methodology

The course is practical and supportive, combining short presentations, self-assessment, demonstrations, video analysis, role-plays and peer feedback. Participants practise introductions, meetings, telephone handling and difficult conversations in a safe environment and leave with a personal image and development plan.

Target Competencies

Professional presence
Business etiquette
Digital communication etiquette
Cultural sensitivity
Discretion and judgement
Personal branding

Course outline

1Day One: The Power of Professional Image

Professional Image Defined: Appearance, behaviour, communication and reliability
First Impressions: How they are formed and how to manage them
The Assistant as Ambassador: Representing leaders and the organisation
Self-Assessment: How others currently perceive you
Confidence and Posture: Non-verbal signals of credibility
Personal Presentation: Dress codes and grooming for different settings
Group Exercise: Analysing positive and negative first impressions

2Day Two: Business Etiquette Essentials

Greetings and Introductions: Names, titles and handshakes
Meeting Etiquette: Arriving, participating and following up
Business Dining Etiquette: Hosting and attending meals
Event and Reception Conduct: Networking with poise
Office Etiquette: Shared spaces, noise and courtesy
Gifts and Hospitality: Accepting and declining appropriately
Practice Session: Introductions and networking role-plays

3Day Three: Communication and Digital Etiquette

Telephone Etiquette: Tone, screening calls and taking messages
Email Etiquette: Structure, tone, recipients and response times
Online Meeting Etiquette: Camera, background, sound and participation
Instant Messaging and Collaboration Tools: Professional use
Social Media and Personal Reputation: Boundaries and risks
Writing on Behalf of an Executive: Matching voice and style
Workshop: Rewriting emails for a professional tone

4Day Four: Cultural Awareness and Sensitive Situations

Cross-Cultural Etiquette: Greetings, time and communication styles
Hosting International Visitors: Preparation and courtesy
Discretion and Confidentiality: Protecting sensitive information
Handling Gossip and Office Politics Professionally
Managing Difficult Visitors and Demanding Callers
Tactful Communication: Saying difficult things diplomatically
Role-Play: Handling an awkward situation with a senior visitor

5Day Five: Building Your Professional Brand

Personal Brand: Values, strengths and reputation
Building Trust with Executives: Reliability and anticipation
Assertiveness with Courtesy: Expressing views respectfully
Career Development for Assistants: Skills and opportunities
Professional Networks and Continuous Learning
Personal Action Plan: Image and etiquette commitments
Final Activity: Personal presentation and peer feedback

Frequently asked questions

How long is the Professional Image and Workplace Etiquette for Assistants course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Professional Image and Workplace Etiquette for Assistants course?

The next public date is 7 - 11 Dec 2026 in Barcelona. There are 49 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Barcelona, Frankfurt, London, Geneva, Istanbul, Kuala Lumpur, Madrid, Munich, Rome, Vienna, Cape Town, Dubai.

Can I take Professional Image and Workplace Etiquette for Assistants online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

Professional Image and Workplace Etiquette for Assistants

Course overview

Introduction

Course Objectives

Target Audience

Training Methodology

Target Competencies

Course outline

Dates and fees

Frequently asked questions

More Administration and Secretarial courses

Achieving Administrative Excellence

Administrative Performance Review and Office Audit

Advanced Excel for Administrative Professionals

Training a team?