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Professional training course · CWS-012
Proposal and Tender Writing
Winning contracts and funding depends on persuasive, compliant proposals. Many good organisations lose bids because their proposals are unclear, generic or non-compliant…
- 5 daysClassroom
- 13Upcoming dates
- 7Cities
- £2,850Fees from
Course overview
Why Attend
Winning contracts and funding depends on persuasive, compliant proposals. Many good organisations lose bids because their proposals are unclear, generic or non-compliant.
This LLMI course covers bid/no-bid decisions, analysing requirements, win themes, proposal structure, writing persuasive responses, pricing narratives, compliance matrices, graphics, reviews and lessons learned. Participants write sections of a real proposal.
Course Objectives
Make informed bid/no-bid decisions
Analyse requirements and evaluation criteria
Develop win themes and value propositions
Write persuasive, compliant responses
Use compliance matrices and reviews
Learn from wins and losses
Target Audience
Bid and proposal managers
Business development professionals
Sales managers
Consultants
Technical writers
Grant writers
Course Methodology
Proposal writing workshops
Case studies
Review simulations
Templates
Feedback
Course outline
-
1Day 1: Bid Strategy
- Bid process
- Bid/no-bid
- Customer insight
- Competitor analysis
- Exercise: Bid decision
-
2Day 2: Requirements and Themes
- Analysing tenders
- Evaluation criteria
- Win themes
- Value propositions
- Workshop: Win themes
-
3Day 3: Writing Responses
- Response structure
- Persuasive writing
- Evidence and case studies
- Graphics
- Exercise: Writing a response
-
4Day 4: Compliance and Pricing
- Compliance matrices
- Pricing narratives
- Risk
- Formatting
- Case study: Lost bid analysis
-
5Day 5: Reviews and Lessons
- Colour team reviews
- Editing
- Submission
- Debriefs
- Capstone: Proposal section
Dates and fees
Questions
Frequently asked questions
How long is the Proposal and Tender Writing course?
The course runs over 5 days of classroom training, usually Monday to Friday.
When is the next Proposal and Tender Writing course?
The next public date is 14 - 18 Dec 2026 in Vienna. There are 13 upcoming dates in total.
Where is this course held?
Upcoming sessions run in Vienna, Barcelona, Rome, Munich, Amsterdam, London, Istanbul.
How much does the course cost?
Fees start from £2,850 per delegate, depending on the city. Fees include tuition and course materials.
Do participants receive a certificate?
Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.
Can this course be delivered in-house for our team?
Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.
Course information last updated 14 November 2026.
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