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Professional training course · CWS-012

Proposal and Tender Writing

Winning contracts and funding depends on persuasive, compliant proposals. Many good organisations lose bids because their proposals are unclear, generic or non-compliant…

  • 5 daysClassroom or online
  • 13Upcoming dates
  • 7Cities
  • £2,750Fees from
View dates & register Get quotation Download PDF
Proposal and Tender Writing
Next classroom session Vienna 14 - 18 Dec 2026 · £4,250 Next in London London 17 - 21 May 2027 · £2,750

Course overview

Why Attend

Winning contracts and funding depends on persuasive, compliant proposals. Many good organisations lose bids because their proposals are unclear, generic or non-compliant.

This LLMI course covers bid/no-bid decisions, analysing requirements, win themes, proposal structure, writing persuasive responses, pricing narratives, compliance matrices, graphics, reviews and lessons learned. Participants write sections of a real proposal.

Course Objectives

Make informed bid/no-bid decisions

Analyse requirements and evaluation criteria

Develop win themes and value propositions

Write persuasive, compliant responses

Use compliance matrices and reviews

Learn from wins and losses

Target Audience

Bid and proposal managers

Business development professionals

Sales managers

Consultants

Technical writers

Grant writers

Course Methodology

Proposal writing workshops

Case studies

Review simulations

Templates

Feedback

Course outline

  1. 1Day 1: Bid Strategy
    • Bid process
    • Bid/no-bid
    • Customer insight
    • Competitor analysis
    • Exercise: Bid decision
  2. 2Day 2: Requirements and Themes
    • Analysing tenders
    • Evaluation criteria
    • Win themes
    • Value propositions
    • Workshop: Win themes
  3. 3Day 3: Writing Responses
    • Response structure
    • Persuasive writing
    • Evidence and case studies
    • Graphics
    • Exercise: Writing a response
  4. 4Day 4: Compliance and Pricing
    • Compliance matrices
    • Pricing narratives
    • Risk
    • Formatting
    • Case study: Lost bid analysis
  5. 5Day 5: Reviews and Lessons
    • Colour team reviews
    • Editing
    • Submission
    • Debriefs
    • Capstone: Proposal section

Schedule

Dates and fees

13 upcoming dates in 7 cities. Fees are per delegate; bring colleagues and every seat is discounted. Every date can also be joined live online for £1,280.

All dates as PDF
December 2026
14DEC 14 - 18 Dec 2026Mon to Fri · 5 daysNext session
Austria flag ViennaAustria · Classroom
£4,250per delegate2+ people: £3,400 each
Register
January 2027
18JAN 18 - 22 Jan 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Register
February 2027
15FEB 15 - 19 Feb 2027Mon to Fri · 5 days
Italy flag RomeItaly · Classroom
£4,250per delegate2+ people: £3,400 each
Register
March 2027
15MAR 15 - 19 Mar 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register
April 2027
19APR 19 - 23 Apr 2027Mon to Fri · 5 days
Netherlands flag AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
Register
May 2027
17MAY 17 - 21 May 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£2,750per delegate2+ people: £2,200 each
Register
June 2027
21JUN 21 - 25 Jun 2027Mon to Fri · 5 days
Turkey flag IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
Register
July 2027
19JUL 19 - 23 Jul 2027Mon to Fri · 5 days
Austria flag ViennaAustria · Classroom
£4,250per delegate2+ people: £3,400 each
Register
August 2027
16AUG 16 - 20 Aug 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Register
September 2027
20SEP 20 - 24 Sep 2027Mon to Fri · 5 days
Italy flag RomeItaly · Classroom
£4,250per delegate2+ people: £3,400 each
Register
October 2027
18OCT 18 - 22 Oct 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register
November 2027
15NOV 15 - 19 Nov 2027Mon to Fri · 5 days
Netherlands flag AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
Register
December 2027
20DEC 20 - 24 Dec 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£2,750per delegate2+ people: £2,200 each
Register

Questions

Frequently asked questions

How long is the Proposal and Tender Writing course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Proposal and Tender Writing course?

The next public date is 14 - 18 Dec 2026 in Vienna. There are 13 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Vienna, Barcelona, Rome, Munich, Amsterdam, London, Istanbul.

Can I take Proposal and Tender Writing online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,750 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

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