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Professional training course

Public Relations and Media Skills

Public Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond…

  • 5 daysClassroom or online
  • 13Upcoming dates
  • 7Cities
  • £2,850Fees from
View dates & register Get quotation Download PDF
Public Relations and Media Skills
Next classroom session Istanbul 14 - 18 Dec 2026 · £2,850 Next in London London 21 - 25 Jun 2027 · £4,200

Course overview

Why Attend

Public Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise. Participants on this course will understand their role as PR professionals, acquire verbal and written communication techniques, and get the ability to evaluate crisis situations and deal with the media while promoting the reputation of the organization.

Course Methodology

The course is designed to be interactive and participatory, and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer, group exercises, roundtable discussions, video clips, case studies and debriefing.

Course Objectives

By the end of the course, participants will be able to:

  • Analyze and assess the latest PR concepts and strategies in a variety of contexts
  • Appraise certain PR techniques and approaches appropriately in order to link them to the working environment
  • Demonstrate key PR skills relating to verbal and written communication as well as editorial, layout and production techniques
  • Apply the main media skills in PR
  • Prepare, present and deliver effective oral messages in public
  • Use their PR skills as promotional tools
Target Audience

Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media activities will also benefit from this course.

Target Competencies
  • Verbal and non verbal communication
  • Presentation skills
  • Influencing
  • Time management
  • Evaluating
  • Decision making


Course outline

  1. 1Day 1: PR concepts
    • Criteria for successful PR
    • PR tools
    • Definition, roles and situations
    • Qualities for successful PR staff
  2. 2Day 2: PR and communication skills
    • Importance of communication in PR
    • The PR officer as communicator
    • Exchange of messages
    • Models of communication process
    • Overcoming communication barriers
    • Importance of body language in PR activities
    • Definition of effective writing
    • Use of clear language
    • Writing memos, letters
    • Preparing colorful newsletters
    • Designing and preparing attractive brochures
  3. 3Day 3: PR responsibilities
    • Corporate image identity and reputation
    • Benefits of an effective corporate image
    • Internal and external spheres
    • Forming a corporate image on the spheres
  4. 4Day 4: PR and the media
    • Definition of media
    • Types of media
    • Recorded and live interviews
    • Behavior during media interviews
    • PR and the media: the tools
    • Press conferences
    • Preparing press kits
    • Preparing press releases
    • Dealing with the media
    • Building good relations with the media
    • Dealing with the press during times of crisis
  5. 5Day 5: Presentation skills and delivering a speech & The PR promotional role
    • Presentation skills and delivering a speech
    • Key characteristics of dynamic speakers
    • Importance of preparation
    • Selecting a topic and purpose
    • Analyzing the audience
    • Rehearsing the speech
    • Public speaking anxiety
    • Verbal characteristics and eye contact
    • The PR promotional role
    • Decision making process of consumers
    • Corporate community involvement
    • Marketing PR (MPR)
    • PR role in marketing
    • Sponsorship and promotions
    • Organizing different exhibitions

Schedule

Dates and fees

13 upcoming dates in 7 cities. Fees are per delegate; bring colleagues and every seat is discounted. Every date can also be joined live online for £1,050.

All dates as PDF
December 2026
14DEC 14 - 18 Dec 2026Mon to Fri · 5 daysNext session
Turkey flag IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
Register
January 2027
18JAN 18 - 22 Jan 2027Mon to Fri · 5 days
Austria flag ViennaAustria · Classroom
£4,250per delegate2+ people: £3,400 each
Register
February 2027
15FEB 15 - 19 Feb 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Register
March 2027
15MAR 15 - 19 Mar 2027Mon to Fri · 5 days
Italy flag RomeItaly · Classroom
£4,250per delegate2+ people: £3,400 each
Register
April 2027
19APR 19 - 23 Apr 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register
May 2027
17MAY 17 - 21 May 2027Mon to Fri · 5 days
Netherlands flag AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
Register
June 2027
21JUN 21 - 25 Jun 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
Register
July 2027
19JUL 19 - 23 Jul 2027Mon to Fri · 5 days
Turkey flag IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
Register
August 2027
16AUG 16 - 20 Aug 2027Mon to Fri · 5 days
Austria flag ViennaAustria · Classroom
£4,250per delegate2+ people: £3,400 each
Register
September 2027
20SEP 20 - 24 Sep 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Register
October 2027
18OCT 18 - 22 Oct 2027Mon to Fri · 5 days
Italy flag RomeItaly · Classroom
£4,250per delegate2+ people: £3,400 each
Register
November 2027
15NOV 15 - 19 Nov 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register
December 2027
20DEC 20 - 24 Dec 2027Mon to Fri · 5 days
Netherlands flag AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
Register

Questions

Frequently asked questions

How long is the Public Relations and Media Skills course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Public Relations and Media Skills course?

The next public date is 14 - 18 Dec 2026 in Istanbul. There are 13 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Istanbul, Vienna, Barcelona, Rome, Munich, Amsterdam, London.

Can I take Public Relations and Media Skills online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,050 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,850 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

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