Reputation Risk and Crisis Recovery (BCCM-028) Training Course

Reputation Risk and Crisis Recovery

Reputation is one of an organisation's most valuable assets and one of the most fragile. A product failure, ethical lapse, data breach, executive misconduct or viral…

5 daysClassroom or online

49Upcoming dates

12Cities

£2,250Fees from

Course overview

Introduction

Reputation is one of an organisation's most valuable assets and one of the most fragile. A product failure, ethical lapse, data breach, executive misconduct or viral social media post can destroy years of trust in days, affecting customers, employees, investors and regulators. Recovering reputation after a crisis is often harder and slower than managing the crisis itself.

This Reputation Risk and Crisis Recovery training course explores how to identify and manage reputation risks before they materialise, how to protect reputation during a crisis and how to rebuild trust afterwards. Participants learn about stakeholder expectations, issues management, early warning, crisis communication strategy, apology and accountability, and long-term recovery programmes.

Case studies of organisations that recovered well, and of those that did not, provide practical lessons throughout.

Course Objectives

By the end of this training course, participants will be able to:

Explain the drivers and value of organisational reputation
Identify and assess reputation risks across the organisation
Establish issues management and early warning processes
Protect reputation through effective crisis response and communication
Use apology, accountability and corrective action appropriately
Engage stakeholders to rebuild trust after a crisis
Design and lead a reputation recovery programme
Measure reputation and track recovery over time

Target Audience

This training course is suitable for a wide range of professionals, including:

Corporate communications and public relations professionals
Risk and crisis managers
Senior executives and business leaders
Marketing and brand managers
Investor relations professionals
Legal and compliance advisers

Training Methodology

The course is case-based and highly interactive. Participants analyse reputation crises, map stakeholder expectations, build a reputation risk register, prepare crisis statements and design a recovery plan. A simulated reputation crisis tests their skills in real-time communication and decision making.

Target Competencies

Reputation risk assessment
Issues management
Crisis communication strategy
Stakeholder trust building
Recovery programme design
Reputation measurement

Course outline

1Day One: Understanding Reputation and Its Risks

What reputation is and how it is formed
The financial and strategic value of reputation
Sources of reputation risk inside and outside the organisation
Stakeholder expectations and the trust gap
Lessons from high-profile reputation crises
The role of social media in reputation dynamics
Exercise: assessing reputation drivers for your organisation

2Day Two: Managing Reputation Risk

Building a reputation risk register
Issues management before they become crises
Horizon scanning and early warning indicators
Integrating reputation into enterprise risk management
Governance and ownership of reputation risk
Preparing message frameworks and holding statements
Workshop: developing a reputation risk register

3Day Three: Protecting Reputation During a Crisis

The first hours: speed, accuracy and empathy
Choosing a crisis communication strategy
Apology, accountability and taking responsibility
Balancing legal advice with public expectations
Leadership visibility and spokesperson selection
Managing social media, rumours and misinformation
Simulation: a fast-moving reputation crisis

4Day Four: Rebuilding Trust

Why trust recovery takes longer than the crisis
Corrective actions that demonstrate real change
Engaging employees as ambassadors for recovery
Rebuilding relationships with customers and communities
Working with regulators, investors and partners
Transparency and progress reporting
Case study: an organisation that rebuilt its reputation

5Day Five: Recovery Programmes and Measurement

Designing a structured reputation recovery plan
Measuring reputation through surveys, media and social data
Tracking recovery milestones and adjusting the plan
Embedding lessons into culture and governance
Strengthening resilience against future crises
Reporting reputation to the board
Personal action plan for reputation risk and recovery

Frequently asked questions

How long is the Reputation Risk and Crisis Recovery course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Reputation Risk and Crisis Recovery course?

The next public date is 7 - 11 Dec 2026 in London. There are 49 upcoming dates in total.

Where is this course held?

Upcoming sessions run in London, Barcelona, Frankfurt, Dubai, Geneva, Istanbul, Kuala Lumpur, Madrid, Paris, Rome, Amsterdam, Cape Town.

Can I take Reputation Risk and Crisis Recovery online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

Reputation Risk and Crisis Recovery

Course overview

Introduction

Course Objectives

Target Audience

Training Methodology

Target Competencies

Course outline

Dates and fees

Frequently asked questions

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