Professional training in London and 13 international cities info@llmi.uk +443300011190
Enquire

Professional training course · PR-018

Social Media Crisis Management

On social media, a complaint, video or rumour can escalate into a full crisis within hours. Organisations need monitoring, protocols and skilled responses to protect…

  • 5 daysClassroom or online
  • 14Upcoming dates
  • 9Cities
  • £2,750Fees from
View dates & register Get quotation Download PDF
Social Media Crisis Management
Next classroom session Frankfurt 14 - 18 Dec 2026 · £3,250 Next in London London 18 - 22 Jan 2027 · £2,750

Course overview

Why Attend

On social media, a complaint, video or rumour can escalate into a full crisis within hours. Organisations need monitoring, protocols and skilled responses to protect reputation.

This LLMI course covers social media crisis types, monitoring and early detection, escalation protocols, response strategies and tone, coordination with legal and leadership, handling misinformation, recovery and learning. Participants respond to a live-style social media crisis simulation.

Course Objectives

Recognise social media crisis types

Monitor and detect issues early

Apply escalation and approval protocols

Respond with appropriate tone and speed

Handle misinformation and trolls

Recover and learn after crises

Target Audience

Social media managers

PR and communication professionals

Crisis communication teams

Customer service leaders

Marketing managers

Legal and compliance staff

Course Methodology

Crisis simulation

Case studies

Protocol workshops

Response drafting

Debriefs

Course outline

  1. 1Day 1: Social Media Crises
    • Crisis types
    • Speed of escalation
    • Case studies
    • Impacts
    • Exercise: Risk review
  2. 2Day 2: Monitoring and Escalation
    • Listening tools
    • Early warning
    • Escalation protocols
    • Approval workflows
    • Workshop: Escalation protocol
  3. 3Day 3: Responding
    • Response strategies
    • Tone
    • Apologies
    • Platform differences
    • Exercise: Response drafting
  4. 4Day 4: Misinformation and Coordination
    • Misinformation
    • Trolls
    • Legal coordination
    • Leadership
    • Simulation: Social media crisis
  5. 5Day 5: Recovery
    • Recovery
    • Reputation repair
    • Lessons learned
    • Preparedness
    • Capstone: Social media crisis plan

Schedule

Dates and fees

14 upcoming dates in 9 cities. Fees are per delegate; bring colleagues and every seat is discounted. Every date can also be joined live online for £1,280.

All dates as PDF
December 2026
14DEC 14 - 18 Dec 2026Mon to Fri · 5 daysNext session
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
Register
14DEC 14 - 18 Dec 2026Mon to Fri · 5 days
Austria flag ViennaAustria · Classroom
£4,250per delegate2+ people: £3,400 each
Register
January 2027
18JAN 18 - 22 Jan 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£2,750per delegate2+ people: £2,200 each
Register
February 2027
15FEB 15 - 19 Feb 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register
March 2027
15MAR 15 - 19 Mar 2027Mon to Fri · 5 days
Spain flag MadridSpain · Classroom
£4,250per delegate2+ people: £3,400 each
Register
April 2027
19APR 19 - 23 Apr 2027Mon to Fri · 5 days
Turkey flag IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
Register
May 2027
17MAY 17 - 21 May 2027Mon to Fri · 5 days
Italy flag RomeItaly · Classroom
£4,250per delegate2+ people: £3,400 each
Register
June 2027
21JUN 21 - 25 Jun 2027Mon to Fri · 5 days
Turkey flag IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
Register
July 2027
19JUL 19 - 23 Jul 2027Mon to Fri · 5 days
Austria flag ViennaAustria · Classroom
£4,250per delegate2+ people: £3,400 each
Register
August 2027
16AUG 16 - 20 Aug 2027Mon to Fri · 5 days
Turkey flag IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
Register
September 2027
20SEP 20 - 24 Sep 2027Mon to Fri · 5 days
Austria flag ViennaAustria · Classroom
£4,250per delegate2+ people: £3,400 each
Register
October 2027
18OCT 18 - 22 Oct 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Register
November 2027
15NOV 15 - 19 Nov 2027Mon to Fri · 5 days
France flag ParisFrance · Classroom
£3,250per delegate2+ people: £2,600 each
Register
December 2027
20DEC 20 - 24 Dec 2027Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
Register

Questions

Frequently asked questions

How long is the Social Media Crisis Management course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Social Media Crisis Management course?

The next public date is 14 - 18 Dec 2026 in Frankfurt. There are 14 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Frankfurt, Vienna, London, Munich, Madrid, Istanbul, Rome, Barcelona, Paris.

Can I take Social Media Crisis Management online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,750 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

Related

More Public Relations courses

View all

Training a team?

Any course in our catalogue can be delivered privately for your organisation, at your offices or in one of our cities, with content shaped around your goals.

Plan in-house training Speak to an advisor