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Professional training course · CWS-025

Speechwriting for Leaders

A well-crafted speech can inspire employees, reassure customers, persuade investors and define how a leader is remembered. Writing for the ear is very different from…

  • 5 daysClassroom
  • 49Upcoming dates
  • 12Cities
  • £2,250Fees from

Course overview

Introduction

A well-crafted speech can inspire employees, reassure customers, persuade investors and define how a leader is remembered. Writing for the ear is very different from writing for the page: listeners cannot reread a sentence, so structure, rhythm, repetition and imagery carry the message. Many professionals are asked to write speeches for their leaders without ever being taught how.

This Speechwriting for Leaders training course teaches the craft of writing speeches, keynotes, remarks and talking points that sound natural and achieve their purpose. Participants learn how to research the audience and occasion, capture the leader's voice, build a memorable structure, use stories and rhetorical devices, write for spoken delivery and prepare leaders to deliver with confidence.

Participants write and test their own speeches during the course, hearing them spoken aloud and refining them through feedback.

Course Objectives

By the end of this training course, participants will be able to:

  • Explain the differences between writing for reading and writing for listening
  • Research audiences, occasions and objectives for speeches
  • Capture and reflect a leader's authentic voice
  • Build clear and memorable speech structures
  • Use stories, examples and rhetorical devices effectively
  • Write sentences with rhythm and clarity for spoken delivery
  • Prepare remarks, talking points and short speeches quickly
  • Coach leaders on rehearsal and delivery

Target Audience

This training course is suitable for a wide range of professionals, including:

  • Speechwriters and communications professionals
  • Corporate affairs and public relations staff
  • Executive assistants and chiefs of staff
  • Government and public sector communicators
  • Internal communications managers
  • Leaders who write their own speeches

Training Methodology

The course is practical and performance-based. Participants analyse notable speeches, interview a partner acting as a leader to capture their voice, write speeches for different occasions and read them aloud for feedback. Rewriting exercises demonstrate the difference that spoken-word techniques make.

Target Competencies

  • Audience and occasion analysis
  • Voice capture
  • Speech structure
  • Storytelling
  • Rhetorical technique
  • Delivery coaching

Course outline

  1. 1Day One: Foundations of Speechwriting
    • Why speeches matter for leadership and reputation
    • Writing for the ear compared with writing for the eye
    • The role and relationship of the speechwriter
    • Types of speeches: keynotes, remarks, toasts and statements
    • What audiences remember and what they forget
    • Analysing great speeches and why they work
    • Exercise: analysing a well-known leadership speech
  2. 2Day Two: Research, Purpose and Voice
    • Briefing questions about audience, occasion and objective
    • Defining the single message the audience should take away
    • Interviewing leaders to understand their views and style
    • Capturing vocabulary, rhythm and personal stories
    • Writing authentically without sounding scripted
    • Managing approvals and multiple contributors
    • Workshop: interviewing a leader and drafting a brief
  3. 3Day Three: Structure and Storytelling
    • Openings that capture attention in the first minute
    • Simple structures that listeners can follow easily
    • Using stories, anecdotes and examples with purpose
    • Transitions and signposting for spoken content
    • Building to a memorable close and call to action
    • Timing speeches to the available slot
    • Exercise: structuring a ten-minute speech
  4. 4Day Four: Language for the Spoken Word
    • Short sentences, simple words and natural rhythm
    • Repetition, triads and contrast as rhetorical tools
    • Imagery, metaphor and vivid language used carefully
    • Using numbers and data in speeches effectively
    • Humour, sensitivity and cultural considerations
    • Formatting scripts for easy delivery
    • Workshop: reading drafts aloud and revising them
  5. 5Day Five: Special Occasions and Delivery
    • Short remarks, toasts and award presentations
    • Crisis statements and speeches on difficult news
    • Talking points for panels and media interviews
    • Coaching leaders on rehearsal and delivery
    • Adapting speeches for video and virtual events
    • Final speech delivery and peer feedback
    • Personal action plan for speechwriting

Schedule

Dates and fees

49 upcoming dates in 12 cities. Fees are per delegate; bring colleagues and every seat is discounted.

All dates as PDF
December 2026
7DEC 7 - 11 Dec 2026Mon to Fri · 5 daysNext sessionOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
14DEC 14 - 18 Dec 2026Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
21DEC 21 - 25 Dec 2026Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
January 2027
4JAN 4 - 8 Jan 2027Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
11JAN 11 - 15 Jan 2027Mon to Fri · 5 days
Spain flag MadridSpain · Classroom
£4,250per delegate2+ people: £3,400 each
18JAN 18 - 22 Jan 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
25JAN 25 - 29 Jan 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
February 2027
1FEB 1 - 5 Feb 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
8FEB 8 - 12 Feb 2027Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
15FEB 15 - 19 Feb 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
22FEB 22 - 26 Feb 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
March 2027
1MAR 1 - 5 Mar 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
8MAR 8 - 12 Mar 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
15MAR 15 - 19 Mar 2027Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
22MAR 22 - 26 Mar 2027Mon to Fri · 5 days
France flag ParisFrance · Classroom
£4,500per delegate2+ people: £3,600 each
April 2027
5APR 5 - 9 Apr 2027Mon to Fri · 5 days
Italy flag RomeItaly · Classroom
£4,250per delegate2+ people: £3,400 each
12APR 12 - 16 Apr 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
19APR 19 - 23 Apr 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
26APR 26 - 30 Apr 2027Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
May 2027
3MAY 3 - 7 May 2027Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
10MAY 10 - 14 May 2027Mon to Fri · 5 days
Austria flag ViennaAustria · Classroom
£4,250per delegate2+ people: £3,400 each
17MAY 17 - 21 May 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
24MAY 24 - 28 May 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
June 2027
7JUN 7 - 11 Jun 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
14JUN 14 - 18 Jun 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
21JUN 21 - 25 Jun 2027Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
July 2027
5JUL 5 - 9 Jul 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
12JUL 12 - 16 Jul 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
19JUL 19 - 23 Jul 2027Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
26JUL 26 - 30 Jul 2027Mon to Fri · 5 days
South Africa flag Cape TownSouth Africa · Classroom
£2,840per delegate2+ people: £2,272 each
August 2027
2AUG 2 - 6 Aug 2027Mon to Fri · 5 days
United Arab Emirates flag DubaiUnited Arab Emirates · Classroom
£5,250per delegate2+ people: £4,200 each
9AUG 9 - 13 Aug 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
16AUG 16 - 20 Aug 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
23AUG 23 - 27 Aug 2027Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
September 2027
6SEP 6 - 10 Sep 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
13SEP 13 - 17 Sep 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
20SEP 20 - 24 Sep 2027Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
October 2027
4OCT 4 - 8 Oct 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
11OCT 11 - 15 Oct 2027Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
18OCT 18 - 22 Oct 2027Mon to Fri · 5 days
Turkey flag IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
25OCT 25 - 29 Oct 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
November 2027
1NOV 1 - 5 Nov 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
8NOV 8 - 12 Nov 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
15NOV 15 - 19 Nov 2027Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
22NOV 22 - 26 Nov 2027Mon to Fri · 5 days
Malaysia flag Kuala LumpurMalaysia · Classroom
£2,250per delegate2+ people: £1,800 each
December 2027
6DEC 6 - 10 Dec 2027Mon to Fri · 5 days
Spain flag MadridSpain · Classroom
£4,250per delegate2+ people: £3,400 each
13DEC 13 - 17 Dec 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£4,200per delegate2+ people: £3,360 each
20DEC 20 - 24 Dec 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
27DEC 27 - 31 Dec 2027Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each

Questions

Frequently asked questions

How long is the Speechwriting for Leaders course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Speechwriting for Leaders course?

The next public date is 7 - 11 Dec 2026 in London. There are 49 upcoming dates in total.

Where is this course held?

Upcoming sessions run in London, Barcelona, Frankfurt, Madrid, Munich, Paris, Rome, Vienna, Cape Town, Dubai, Istanbul, Kuala Lumpur.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

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