Professional training in London and 13 international cities info@llmi.uk

Professional training course · DMBI-033

Survey Design and Analysis

Surveys are used to measure customer satisfaction, employee engagement, market needs and programme outcomes. Poorly designed surveys produce misleading results. This LLMI…

  • 5 daysClassroom
  • 14Upcoming dates
  • 11Cities
  • £2,250Fees from

Course overview

Why Attend

Surveys are used to measure customer satisfaction, employee engagement, market needs and programme outcomes. Poorly designed surveys produce misleading results.

This LLMI course covers survey objectives, questionnaire design, question types and bias, sampling, online survey tools, data cleaning, analysis of quantitative and open-ended responses, reporting and acting on results. Participants design and analyse a survey.

Course Objectives

Define survey objectives and design

Write unbiased survey questions

Plan sampling and maximise response rates

Clean and prepare survey data

Analyse quantitative and qualitative responses

Report and act on survey findings

Target Audience

HR and engagement professionals

Customer experience managers

Researchers

Marketing analysts

Public sector officials

M&E staff

Course Methodology

Design workshops

Question critique exercises

Analysis labs

Case studies

Report writing

Course outline

  1. 1Day 1: Survey Planning
    • Objectives
    • Survey types
    • Target population
    • Ethics and privacy
    • Exercise: Survey brief
  2. 2Day 2: Questionnaire Design
    • Question types
    • Scales
    • Bias
    • Structure and flow
    • Workshop: Questionnaire drafting
  3. 3Day 3: Sampling and Data Collection
    • Sampling methods
    • Sample size
    • Response rates
    • Online tools
    • Pilot testing
  4. 4Day 4: Analysis
    • Data cleaning
    • Descriptive analysis
    • Cross-tabulation
    • Significance
    • Open-ended analysis
    • Lab: Survey analysis
  5. 5Day 5: Reporting and Action
    • Reporting
    • Visualisation
    • Action planning
    • Follow-up surveys
    • Capstone: Survey report

Dates and fees

14DEC 14 - 18 Dec 20265 days BarcelonaSpain £3,850per delegate Register
21DEC 21 - 25 Dec 20265 days Kuala LumpurMalaysia £2,250per delegate Register
18JAN 18 - 22 Jan 20275 days DubaiUnited Arab Emirates £5,250per delegate Register
15FEB 15 - 19 Feb 20275 days MunichGermany £4,250per delegate Register
15MAR 15 - 19 Mar 20275 days MadridSpain £4,250per delegate Register
19APR 19 - 23 Apr 20275 days GenevaSwitzerland £5,250per delegate Register
17MAY 17 - 21 May 20275 days IstanbulTurkey £2,850per delegate Register
21JUN 21 - 25 Jun 20275 days Cape TownSouth Africa £2,840per delegate Register
19JUL 19 - 23 Jul 20275 days BarcelonaSpain £3,850per delegate Register
16AUG 16 - 20 Aug 20275 days ViennaAustria £4,250per delegate Register
20SEP 20 - 24 Sep 20275 days BarcelonaSpain £3,850per delegate Register
18OCT 18 - 22 Oct 20275 days ParisFrance £4,500per delegate Register
15NOV 15 - 19 Nov 20275 days FrankfurtGermany £3,250per delegate Register
20DEC 20 - 24 Dec 20275 days BarcelonaSpain £3,850per delegate Register

Questions

Frequently asked questions

How long is the Survey Design and Analysis course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Survey Design and Analysis course?

The next public date is 14 - 18 Dec 2026 in Barcelona. There are 14 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Barcelona, Kuala Lumpur, Dubai, Munich, Madrid, Geneva, Istanbul, Cape Town, Vienna, Paris, Frankfurt.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

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