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Professional training course · DMBI-033

Survey Design and Analysis

Surveys are used to measure customer satisfaction, employee engagement, market needs and programme outcomes. Poorly designed surveys produce misleading results. This LLMI…

  • 5 daysClassroom or online
  • 14Upcoming dates
  • 11Cities
  • £2,250Fees from
View dates & register Get quotation Download PDF
Survey Design and Analysis
Next classroom session Barcelona 14 - 18 Dec 2026 · £3,850 Also available Kuala Lumpur 21 - 25 Dec 2026 · £2,250

Course overview

Why Attend

Surveys are used to measure customer satisfaction, employee engagement, market needs and programme outcomes. Poorly designed surveys produce misleading results.

This LLMI course covers survey objectives, questionnaire design, question types and bias, sampling, online survey tools, data cleaning, analysis of quantitative and open-ended responses, reporting and acting on results. Participants design and analyse a survey.

Course Objectives

Define survey objectives and design

Write unbiased survey questions

Plan sampling and maximise response rates

Clean and prepare survey data

Analyse quantitative and qualitative responses

Report and act on survey findings

Target Audience

HR and engagement professionals

Customer experience managers

Researchers

Marketing analysts

Public sector officials

M&E staff

Course Methodology

Design workshops

Question critique exercises

Analysis labs

Case studies

Report writing

Course outline

  1. 1Day 1: Survey Planning
    • Objectives
    • Survey types
    • Target population
    • Ethics and privacy
    • Exercise: Survey brief
  2. 2Day 2: Questionnaire Design
    • Question types
    • Scales
    • Bias
    • Structure and flow
    • Workshop: Questionnaire drafting
  3. 3Day 3: Sampling and Data Collection
    • Sampling methods
    • Sample size
    • Response rates
    • Online tools
    • Pilot testing
  4. 4Day 4: Analysis
    • Data cleaning
    • Descriptive analysis
    • Cross-tabulation
    • Significance
    • Open-ended analysis
    • Lab: Survey analysis
  5. 5Day 5: Reporting and Action
    • Reporting
    • Visualisation
    • Action planning
    • Follow-up surveys
    • Capstone: Survey report

Schedule

Dates and fees

14 upcoming dates in 11 cities. Fees are per delegate; bring colleagues and every seat is discounted. Every date can also be joined live online for £1,280.

All dates as PDF
December 2026
14DEC 14 - 18 Dec 2026Mon to Fri · 5 daysNext session
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Register
21DEC 21 - 25 Dec 2026Mon to Fri · 5 days
Malaysia flag Kuala LumpurMalaysia · Classroom
£2,250per delegate2+ people: £1,800 each
Register
January 2027
18JAN 18 - 22 Jan 2027Mon to Fri · 5 days
United Arab Emirates flag DubaiUnited Arab Emirates · Classroom
£5,250per delegate2+ people: £4,200 each
Register
February 2027
15FEB 15 - 19 Feb 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register
March 2027
15MAR 15 - 19 Mar 2027Mon to Fri · 5 days
Spain flag MadridSpain · Classroom
£4,250per delegate2+ people: £3,400 each
Register
April 2027
19APR 19 - 23 Apr 2027Mon to Fri · 5 days
Switzerland flag GenevaSwitzerland · Classroom
£5,250per delegate2+ people: £4,200 each
Register
May 2027
17MAY 17 - 21 May 2027Mon to Fri · 5 days
Turkey flag IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
Register
June 2027
21JUN 21 - 25 Jun 2027Mon to Fri · 5 days
South Africa flag Cape TownSouth Africa · Classroom
£2,840per delegate2+ people: £2,272 each
Register
July 2027
19JUL 19 - 23 Jul 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Register
August 2027
16AUG 16 - 20 Aug 2027Mon to Fri · 5 days
Austria flag ViennaAustria · Classroom
£4,250per delegate2+ people: £3,400 each
Register
September 2027
20SEP 20 - 24 Sep 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Register
October 2027
18OCT 18 - 22 Oct 2027Mon to Fri · 5 days
France flag ParisFrance · Classroom
£3,250per delegate2+ people: £2,600 each
Register
November 2027
15NOV 15 - 19 Nov 2027Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
Register
December 2027
20DEC 20 - 24 Dec 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Register

Questions

Frequently asked questions

How long is the Survey Design and Analysis course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Survey Design and Analysis course?

The next public date is 14 - 18 Dec 2026 in Barcelona. There are 14 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Barcelona, Kuala Lumpur, Dubai, Munich, Madrid, Geneva, Istanbul, Cape Town, Vienna, Paris, Frankfurt.

Can I take Survey Design and Analysis online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

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