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Professional training course

Tour Guiding and Visitor Care

This course provides an overview of tour guiding techniques and ethical considerations involved in group guiding. Firstly, it covers the skills required for successful…

  • 5 daysClassroom
  • 13Upcoming dates
  • 8Cities
  • £2,840Fees from
View dates & register Get quotation Download PDF
Tour Guiding and Visitor Care
Next classroom session Paris 14 - 18 Dec 2026 · £4,500 Also available Munich 18 - 22 Jan 2027 · £4,250

Course overview

Why Attend

This course provides an overview of tour guiding techniques and ethical considerations involved in group guiding. Firstly, it covers the skills required for successful site interpretation and group interaction. Secondly, it sheds light on the various technics applied in group management in different contexts. Thirdly, it focuses on the importance of oral communication in the tour-guiding business. Lastly, it examines the ethical responsibilities of tour guides such as respecting cultural and environmental sensitivity.

Course Methodology

This interactive course combines different learning approaches, including presentations, video analysis, case studies, discussions, and group exercises.

Course Objectives

By the end of the course, participants will be able to:

  • Define the role and responsibilities of tour guides in the tourism industry
  • Develop interpretation skills to provide engaging and informative tours
  • Manage group dynamics and facilitate group interactions
  • Develop practical communication skills to convey information clearly to groups
  • Recognize and address ethical considerations related to tour guiding, including cultural and environmental sensitivity
Target Audience

Tour guiding and tour escorting companies, local guides bodies, and tour leaders professionals.

Target Competencies
  • Tour-guiding
  • Interpreting patterns and behaviors
  • Communication skills
  • Maintaining a positive mental attitude
  • Ethical behaviors


Course outline

  1. 1Day 1: Introduction to tour guiding
    • Role of tour guides in the tourism industry
    • Needs of different types of groups
    • Strategies for managing group dynamics
    • Adaptation of speech for different types of audiences
  2. 2Day 2: Interpretation techniques
    • Engaging and informative tours
    • Techniques for storytelling and sites reviving
    • Methods to facilitate group interaction and engagement
    • Managing logistics and financial reports
  3. 3Day 3: Maintaining positive relationships with stakeholders
    • The need for building professional relationships with tourism stakeholders
    • Maintenance of constructive relationships with the employers
    • Maintenance of positive behavior toward local communities
    • Building advanced relations with colleagues and bus drivers
    • Setting ways to deal with services suppliers
  4. 4Day 4: Tour guiding and public speaking
    • Non-verbal communication implications in tour guiding business
    • Non-verbal communication techniques (kinesics, proxemics, and chronemics)
    • Voice management technics (paralinguistic)
    • Public speaking apprehension management methods
  5. 5Day 5: Tour guiding ethics
    • Need of ethics in the tour guiding business
    • Review of tour guiding code of conduct
    • Strategies to deal with people with special needs
    • Strategies to deal with demanding clients
    • Best practices to handle unexpected situations

Schedule

Dates and fees

13 upcoming dates in 8 cities. Fees are per delegate; bring colleagues and every seat is discounted.

All dates as PDF
December 2026
14DEC 14 - 18 Dec 2026Mon to Fri · 5 daysNext session
France flag ParisFrance · Classroom
£4,500per delegate2+ people: £3,600 each
Register
January 2027
18JAN 18 - 22 Jan 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
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February 2027
15FEB 15 - 19 Feb 2027Mon to Fri · 5 days
Netherlands flag AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
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March 2027
15MAR 15 - 19 Mar 2027Mon to Fri · 5 days
Switzerland flag GenevaSwitzerland · Classroom
£5,250per delegate2+ people: £4,200 each
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April 2027
19APR 19 - 23 Apr 2027Mon to Fri · 5 days
Turkey flag IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
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May 2027
17MAY 17 - 21 May 2027Mon to Fri · 5 days
Austria flag ViennaAustria · Classroom
£4,250per delegate2+ people: £3,400 each
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June 2027
21JUN 21 - 25 Jun 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
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July 2027
19JUL 19 - 23 Jul 2027Mon to Fri · 5 days
South Africa flag Cape TownSouth Africa · Classroom
£2,840per delegate2+ people: £2,272 each
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August 2027
16AUG 16 - 20 Aug 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register
September 2027
20SEP 20 - 24 Sep 2027Mon to Fri · 5 days
Netherlands flag AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
Register
October 2027
18OCT 18 - 22 Oct 2027Mon to Fri · 5 days
South Africa flag Cape TownSouth Africa · Classroom
£2,840per delegate2+ people: £2,272 each
Register
November 2027
15NOV 15 - 19 Nov 2027Mon to Fri · 5 days
Turkey flag IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
Register
December 2027
20DEC 20 - 24 Dec 2027Mon to Fri · 5 days
Austria flag ViennaAustria · Classroom
£4,250per delegate2+ people: £3,400 each
Register

Questions

Frequently asked questions

How long is the Tour Guiding and Visitor Care course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Tour Guiding and Visitor Care course?

The next public date is 14 - 18 Dec 2026 in Paris. There are 13 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Paris, Munich, Amsterdam, Geneva, Istanbul, Vienna, Barcelona, Cape Town.

How much does the course cost?

Fees start from £2,840 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

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