Writing Case Studies and Success Stories (CWS-037) Training Course

Writing Case Studies and Success Stories

Case studies and success stories are among the most persuasive forms of business content. They show prospective customers, funders and partners what an organisation has…

5 daysClassroom or online

49Upcoming dates

12Cities

£2,250Fees from

Course overview

Introduction

Case studies and success stories are among the most persuasive forms of business content. They show prospective customers, funders and partners what an organisation has actually achieved, using real situations, real people and measurable results. Yet many case studies read like brochures, lack evidence or bury the story beneath technical detail.

This Writing Case Studies and Success Stories training course teaches participants how to select, research and write compelling case studies for marketing, sales, fundraising and internal learning. Participants learn how to choose the right stories, interview clients and colleagues, structure narratives around challenge, solution and results, present evidence and quotes, and adapt case studies for different formats and channels.

Participants draft a complete case study during the course and leave with a repeatable process for producing more.

Course Objectives

By the end of this training course, participants will be able to:

Explain the purposes and audiences of case studies
Select stories that demonstrate value convincingly
Plan and conduct interviews with clients and stakeholders
Structure case studies around challenge, approach and results
Present measurable outcomes and credible evidence
Use quotes and human detail to bring stories to life
Adapt case studies for web, print, video and presentations
Manage approvals and permissions with clients

Target Audience

This training course is suitable for a wide range of professionals, including:

Marketing and content professionals
Sales and business development staff
Fundraising and donor relations professionals
Consultants and project managers
Communications officers in public and non-profit organisations
Knowledge management professionals

Training Methodology

The course is practical and project-based. Participants analyse strong and weak case studies, choose a story from their own work, prepare interview questions, interview a partner acting as a client, and draft, edit and refine a full case study. Peer review and trainer feedback guide improvement.

Target Competencies

Story selection
Client interviewing
Narrative structure
Evidence presentation
Multi-format adaptation
Approval management

Course outline

1Day One: The Power of Case Studies

Why case studies persuade more than claims
Uses in marketing, sales, fundraising and learning
Understanding the target reader of each case study
Elements of an effective case study
Common weaknesses in published case studies
Building a pipeline of potential stories
Exercise: comparing strong and weak case studies

2Day Two: Selecting and Researching Stories

Criteria for choosing stories worth telling
Gathering project data and evidence of results
Planning interviews with clients and colleagues
Writing interview questions that uncover the story
Conducting interviews and capturing strong quotes
Handling confidentiality and sensitive information
Practice: interviewing a partner acting as a client

3Day Three: Structuring the Narrative

The challenge, approach and results structure
Opening with the client's situation and stakes
Explaining the solution without excessive jargon
Presenting results with numbers and comparisons
Using quotes to add credibility and emotion
Writing strong headlines and summaries
Workshop: drafting the full case study

4Day Four: Editing and Adapting Case Studies

Editing for clarity, flow and concision
Layout, pull quotes and visual elements
Short versions for websites and social media
Turning case studies into slides and sales tools
Video and audio case study approaches
Using case studies in proposals and bids
Workshop: adapting a case study for three formats

5Day Five: Approvals and Building a Case Study Programme

Obtaining client permission and sign-off
Managing legal and brand review processes
Keeping case studies current and accurate
Building a library and process for regular production
Measuring the impact of case studies
Final case study presentation with feedback
Personal action plan for case study writing

Frequently asked questions

How long is the Writing Case Studies and Success Stories course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Writing Case Studies and Success Stories course?

The next public date is 7 - 11 Dec 2026 in London. There are 49 upcoming dates in total.

Where is this course held?

Upcoming sessions run in London, Barcelona, Frankfurt, Munich, Paris, Rome, Vienna, Amsterdam, Dubai, Geneva, Kuala Lumpur, Madrid.

Can I take Writing Case Studies and Success Stories online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

Writing Case Studies and Success Stories

Course overview

Introduction

Course Objectives

Target Audience

Training Methodology

Target Competencies

Course outline

Dates and fees

Frequently asked questions

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