Professional training in London and 13 international cities info@llmi.uk +443300011190
Enquire

Professional training course · CWS-015

Writing for Social Media and the Web

Online readers scan rather than read, and content must work for search engines, social platforms and mobile screens. Writing for the web requires different techniques…

  • 5 daysClassroom or online
  • 13Upcoming dates
  • 6Cities
  • £2,250Fees from
View dates & register Get quotation Download PDF
Writing for Social Media and the Web
Next classroom session Munich 14 - 18 Dec 2026 · £4,250 Next in London London 21 - 25 Jun 2027 · £2,750

Course overview

Why Attend

Online readers scan rather than read, and content must work for search engines, social platforms and mobile screens. Writing for the web requires different techniques from print.

This LLMI course covers how people read online, web content structure, headlines, SEO writing basics, writing for social media platforms, tone and brand voice, accessibility, content calendars and measuring performance. Participants write web and social content.

Course Objectives

Understand online reading behaviour

Structure web content for scanning

Write effective headlines and introductions

Apply SEO writing basics

Write for different social media platforms

Measure and improve content performance

Target Audience

Content writers

Marketing and communication staff

Social media managers

Web editors

Public relations professionals

Small business owners

Course Methodology

Writing workshops

Content critique

Platform exercises

Analytics review

Feedback

Course outline

  1. 1Day 1: Writing Online
    • Online reading behaviour
    • Mobile first
    • Web content types
    • Brand voice
    • Exercise: Content audit
  2. 2Day 2: Web Content
    • Structure
    • Headlines
    • Plain language
    • Accessibility
    • Workshop: Rewriting a web page
  3. 3Day 3: SEO Writing
    • Keywords and intent
    • Meta descriptions
    • Links
    • AI search visibility
    • Exercise: SEO content
  4. 4Day 4: Social Media Writing
    • Platform differences
    • Short-form writing
    • Visual content
    • Engagement
    • Lab: Social posts
  5. 5Day 5: Planning and Measurement
    • Content calendars
    • Workflow
    • Analytics
    • Improvement
    • Capstone: Content plan

Schedule

Dates and fees

13 upcoming dates in 6 cities. Fees are per delegate; bring colleagues and every seat is discounted. Every date can also be joined live online for £1,280.

All dates as PDF
December 2026
14DEC 14 - 18 Dec 2026Mon to Fri · 5 daysNext session
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register
January 2027
18JAN 18 - 22 Jan 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Register
February 2027
15FEB 15 - 19 Feb 2027Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
Register
March 2027
15MAR 15 - 19 Mar 2027Mon to Fri · 5 days
Italy flag RomeItaly · Classroom
£4,250per delegate2+ people: £3,400 each
Register
April 2027
19APR 19 - 23 Apr 2027Mon to Fri · 5 days
Malaysia flag Kuala LumpurMalaysia · Classroom
£2,250per delegate2+ people: £1,800 each
Register
May 2027
17MAY 17 - 21 May 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Register
June 2027
21JUN 21 - 25 Jun 2027Mon to Fri · 5 daysOur home city
United Kingdom flag LondonUnited Kingdom · Classroom
£2,750per delegate2+ people: £2,200 each
Register
July 2027
19JUL 19 - 23 Jul 2027Mon to Fri · 5 days
Germany flag MunichGermany · Classroom
£4,250per delegate2+ people: £3,400 each
Register
August 2027
16AUG 16 - 20 Aug 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Register
September 2027
20SEP 20 - 24 Sep 2027Mon to Fri · 5 days
Germany flag FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
Register
October 2027
18OCT 18 - 22 Oct 2027Mon to Fri · 5 days
Italy flag RomeItaly · Classroom
£4,250per delegate2+ people: £3,400 each
Register
November 2027
15NOV 15 - 19 Nov 2027Mon to Fri · 5 days
Malaysia flag Kuala LumpurMalaysia · Classroom
£2,250per delegate2+ people: £1,800 each
Register
December 2027
20DEC 20 - 24 Dec 2027Mon to Fri · 5 days
Spain flag BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
Register

Questions

Frequently asked questions

How long is the Writing for Social Media and the Web course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Writing for Social Media and the Web course?

The next public date is 14 - 18 Dec 2026 in Munich. There are 13 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Munich, Barcelona, Frankfurt, Rome, Kuala Lumpur, London.

Can I take Writing for Social Media and the Web online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

Related

More Communication and Writing Skills courses

View all

Training a team?

Any course in our catalogue can be delivered privately for your organisation, at your offices or in one of our cities, with content shaped around your goals.

Plan in-house training Speak to an advisor