21DEC
21 - 25 Dec 2026Mon to Fri · 5 days
FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
Professional training course · DIT-031
Generative AI for Sales and Customer Service
Sales and customer service teams can use generative AI to research accounts, personalise outreach, prepare proposals, answer customer questions and coach agents. Used…
- 5 daysClassroom
- 13Upcoming dates
- 8Cities
- £2,840Fees from
Course overview
Why Attend
Sales and customer service teams can use generative AI to research accounts, personalise outreach, prepare proposals, answer customer questions and coach agents. Used well, AI raises productivity and customer satisfaction.
This LLMI course covers practical AI applications for prospecting, account research, proposal writing, sales coaching, customer service responses, knowledge bases and analytics, together with data protection and brand consistency. Participants build AI-assisted sales and service workflows.
Course Objectives
Use AI for account research and prospecting
Personalise outreach and proposals with AI
Apply AI to sales coaching and preparation
Improve customer service responses with AI
Build AI-supported knowledge bases
Govern AI use for data and brand
Target Audience
Sales professionals and managers
Customer service managers and agents
Account managers
Business development staff
Contact centre leaders
Marketing operations staff
Course Methodology
Hands-on exercises
Role plays
Prompt workshops
Case studies
Workflow design
Course outline
-
1Day 1: AI in Sales and Service
- Use cases
- Tools
- Limitations
- Customer expectations
- Exercise: Opportunity mapping
-
2Day 2: Prospecting and Proposals
- Account research
- Personalised outreach
- Proposal drafting
- Value messaging
- Lab: Proposal exercise
-
3Day 3: Sales Coaching
- Call preparation
- Objection handling practice
- Meeting summaries
- CRM updates
- Role play: AI-supported preparation
-
4Day 4: Customer Service
- Response drafting
- Knowledge bases
- Chatbots
- Quality assurance
- Case study: AI service desk
-
5Day 5: Governance and Workflows
- Data protection
- Brand voice
- Accuracy
- Workflow design
- Capstone: Sales and service AI playbook
Schedule
Dates and fees
13 upcoming dates in 8 cities. Fees are per delegate; bring colleagues and every seat is discounted.
December 2026
FrankfurtGermany · Classroom
January 2027
18JAN
18 - 22 Jan 2027Mon to Fri · 5 days
DubaiUnited Arab Emirates · Classroom
£5,250per delegate2+ people: £4,200 each
February 2027
15FEB
15 - 19 Feb 2027Mon to Fri · 5 days
IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
March 2027
15MAR
15 - 19 Mar 2027Mon to Fri · 5 days
ViennaAustria · Classroom
£4,250per delegate2+ people: £3,400 each
April 2027
19APR
19 - 23 Apr 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
May 2027
17MAY
17 - 21 May 2027Mon to Fri · 5 days
ParisFrance · Classroom
£4,500per delegate2+ people: £3,600 each
June 2027
21JUN
21 - 25 Jun 2027Mon to Fri · 5 days
FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
July 2027
19JUL
19 - 23 Jul 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
August 2027
16AUG
16 - 20 Aug 2027Mon to Fri · 5 days
FrankfurtGermany · Classroom
£3,250per delegate2+ people: £2,600 each
September 2027
20SEP
20 - 24 Sep 2027Mon to Fri · 5 days
GenevaSwitzerland · Classroom
£5,250per delegate2+ people: £4,200 each
October 2027
18OCT
18 - 22 Oct 2027Mon to Fri · 5 days
IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
November 2027
15NOV
15 - 19 Nov 2027Mon to Fri · 5 days
Cape TownSouth Africa · Classroom
£2,840per delegate2+ people: £2,272 each
December 2027
20DEC
20 - 24 Dec 2027Mon to Fri · 5 days
BarcelonaSpain · Classroom
£3,850per delegate2+ people: £3,080 each
No dates in this city right now. Request a quotation and we will suggest the nearest date.
Questions
Frequently asked questions
How long is the Generative AI for Sales and Customer Service course?
The course runs over 5 days of classroom training, usually Monday to Friday.
When is the next Generative AI for Sales and Customer Service course?
The next public date is 21 - 25 Dec 2026 in Frankfurt. There are 13 upcoming dates in total.
Where is this course held?
Upcoming sessions run in Frankfurt, Dubai, Istanbul, Vienna, Barcelona, Paris, Geneva, Cape Town.
How much does the course cost?
Fees start from £2,840 per delegate, depending on the city. Fees include tuition and course materials.
Do participants receive a certificate?
Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.
Can this course be delivered in-house for our team?
Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.
Course information last updated 14 November 2026.
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