Generative AI for Sales and Customer Service (DIT-031) Training Course

Generative AI for Sales and Customer Service

Sales and customer service teams can use generative AI to research accounts, personalise outreach, prepare proposals, answer customer questions and coach agents. Used…

5 daysClassroom or online

13Upcoming dates

8Cities

£2,840Fees from

Course overview

Why Attend

Sales and customer service teams can use generative AI to research accounts, personalise outreach, prepare proposals, answer customer questions and coach agents. Used well, AI raises productivity and customer satisfaction.

This LLMI course covers practical AI applications for prospecting, account research, proposal writing, sales coaching, customer service responses, knowledge bases and analytics, together with data protection and brand consistency. Participants build AI-assisted sales and service workflows.

Course Objectives

Use AI for account research and prospecting

Personalise outreach and proposals with AI

Apply AI to sales coaching and preparation

Improve customer service responses with AI

Build AI-supported knowledge bases

Govern AI use for data and brand

Target Audience

Sales professionals and managers

Customer service managers and agents

Account managers

Business development staff

Contact centre leaders

Marketing operations staff

Course Methodology

Hands-on exercises

Role plays

Prompt workshops

Case studies

Workflow design

Course outline

1Day 1: AI in Sales and Service

Use cases
Tools
Limitations
Customer expectations
Exercise: Opportunity mapping

2Day 2: Prospecting and Proposals

Account research
Personalised outreach
Proposal drafting
Value messaging
Lab: Proposal exercise

3Day 3: Sales Coaching

Call preparation
Objection handling practice
Meeting summaries
CRM updates
Role play: AI-supported preparation

4Day 4: Customer Service

Response drafting
Knowledge bases
Chatbots
Quality assurance
Case study: AI service desk

5Day 5: Governance and Workflows

Data protection
Brand voice
Accuracy
Workflow design
Capstone: Sales and service AI playbook

Frequently asked questions

How long is the Generative AI for Sales and Customer Service course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Generative AI for Sales and Customer Service course?

The next public date is 21 - 25 Dec 2026 in Frankfurt. There are 13 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Frankfurt, Dubai, Istanbul, Vienna, Barcelona, Paris, Geneva, Cape Town.

Can I take Generative AI for Sales and Customer Service online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,840 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

Generative AI for Sales and Customer Service

Course overview

Course outline

Dates and fees

Frequently asked questions

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