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Professional training course

Win-Win Negotiation Skills

Negotiation is part of our daily lives. Every day we negotiate with customers, suppliers, co-workers, business associates and family members. Negotiation is a method by…

  • 5 daysClassroom
  • 13Upcoming dates
  • 6Cities
  • £2,250Fees from

Course overview

Why Attend

Negotiation is part of our daily lives. Every day we negotiate with customers, suppliers, co-workers, business associates and family members. Negotiation is a method by which people settle differences. It is, to put it simply, the process of trying to get what you want from another person. Too often, business negotiations are limited to a battle over price. While price is of course important, this single-mindedness limits the total value that the parties could benefit from in a partnership. In this negotiation training course, you will gain insight into the habits of good negotiators as you build your own skills. Through a series of group exercises, you will be able to learn and practice proven negotiation tactics, refine your personal negotiating style, and improve your ability to negotiate successfully and effectively in any situation.

Course Methodology

In this course, participants are exposed to a mixture of interactive and cooperative learning techniques such as lectures and presentations, interactive exercises, games, group activities and role plays.


Course Objectives

By the end of the course, participants will be able to:

  • Compare and contrast between the integrative and the distributive types of negotiations
  • Evaluate and assess the soft, hard and principled styles in negotiation
  • Identify and assess personality styles in negotiation
  • Distinguish between the four phases of negotiation
  • Examine and apply the different negotiating tactics
  • Discover the best approach to resolving conflict and building trust
  • Plan and conduct effective negotiations as part of a negotiating team
Target Audience

This course is designed for executives, managers, professionals, salespeople, entrepreneurs, customer service representatives, and anyone who wishes to enhance their negotiation skills and make negotiations a more enjoyable, rewarding and effective part of their job.


Target Competencies
  • Influencing others
  • Rapport building
  • Trust building
  • Building consensus and cooperation
  • Verbal and non-verbal communication
  • Conflict management


Course outline

  1. 1Day 1: Introduction to basic negotiation skills
    • The many faces of negotiation
    • Why do we need to negotiate?
    • Negotiation philosophies
    • Distributive bargaining
    • Integrative bargaining
    • Integrative versus distributive bargaining
    • Negotiation outcomes
    • Negotiation behaviors
    • Soft and hard bargaining
    • Tit-for-tat bargaining
    • Principled negotiation
    • Persuasion versus negotiation
  2. 2Day 2: Negotiation and personality styles
    • Characteristics of a good negotiator
    • Negotiation styles
    • Analyzing personality styles using the DiSC profile
    • Why DiSC?
    • Characteristics of a D, i, S, and C
    • Communicating with a D, i, S, and C
    • Behavioral style summary
  3. 3Day 3: Essentials of negotiation
    • The four phases of negotiation
    • Plan/prepare
    • Discuss/debate
    • Propose/bargain
    • Close/deal/no deal
    • Negotiation check list, dos and don'ts
    • Choosing when to walk away
    • Best alternative to a negotiated agreement (BATNA)
    • Negotiation planning, preparing, and power
  4. 4Day 4: The seven pillars of negotiation wisdom
    • Interest
    • Options
    • Alternatives
    • Legitimacy
    • Communication
    • Commitments
    • Relationships
    • Assessing the source of negotiating power
    • Altering the balance of power
  5. 5Day 5: Negotiation strategies, tactics and trust building
    • Thirteen basic negotiation tactics
    • Negotiation mistakes to avoid
    • Dealing with difficult negotiators
    • Trust-building
    • Ranking the 10 trust-building behaviors in negotiations

Dates and fees

14DEC 14 - 18 Dec 20265 days MunichGermany £3,450per delegate Register
18JAN 18 - 22 Jan 20275 days BarcelonaSpain £3,850per delegate Register
15FEB 15 - 19 Feb 20275 days FrankfurtGermany £3,250per delegate Register
15MAR 15 - 19 Mar 20275 days RomeItaly £4,250per delegate Register
19APR 19 - 23 Apr 20275 days Kuala LumpurMalaysia £2,250per delegate Register
17MAY 17 - 21 May 20275 days BarcelonaSpain £3,850per delegate Register
21JUN 21 - 25 Jun 20275 days LondonUnited Kingdom £4,200per delegate Register
19JUL 19 - 23 Jul 20275 days MunichGermany £4,250per delegate Register
16AUG 16 - 20 Aug 20275 days BarcelonaSpain £3,850per delegate Register
20SEP 20 - 24 Sep 20275 days FrankfurtGermany £3,250per delegate Register
18OCT 18 - 22 Oct 20275 days RomeItaly £4,250per delegate Register
15NOV 15 - 19 Nov 20275 days Kuala LumpurMalaysia £2,250per delegate Register
20DEC 20 - 24 Dec 20275 days BarcelonaSpain £3,850per delegate Register

Questions

Frequently asked questions

How long is the Win-Win Negotiation Skills course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Win-Win Negotiation Skills course?

The next public date is 14 - 18 Dec 2026 in Munich. There are 13 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Munich, Barcelona, Frankfurt, Rome, Kuala Lumpur, London.

How much does the course cost?

Fees start from £2,250 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

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