Quality Function Deployment and Customer Requirements (QP-015) Training Course

Quality Function Deployment and Customer Requirements

Products and services succeed when they deliver what customers value. Quality function deployment provides a structured way to translate the voice of the customer into…

5 daysClassroom or online

14Upcoming dates

7Cities

£2,840Fees from

Course overview

Why Attend

Products and services succeed when they deliver what customers value. Quality function deployment provides a structured way to translate the voice of the customer into technical requirements and design decisions.

This LLMI course explains how to capture customer requirements, use the House of Quality, prioritise requirements, link them to design and process characteristics, benchmark competitors and cascade requirements through development. Participants build a QFD matrix for a real product or service.

The course supports product development, quality and marketing teams.

Course Objectives

Capture and structure customer requirements

Build a House of Quality

Prioritise requirements and technical characteristics

Benchmark against competitors

Cascade requirements to design and process

Use QFD to support development decisions

Target Audience

Product development engineers

Quality engineers

Product managers

Marketing professionals

Service designers

R&D staff

Course Methodology

Concept sessions

House of Quality workshop

Case studies

Group exercises

Presentations

Course outline

1Day 1: Customer Requirements

Voice of the customer
Research methods
Requirement structuring
Kano model
Prioritisation
Exercise: Requirement capture

2Day 2: House of Quality

Matrix structure
Technical characteristics
Relationships
Correlations
Importance weighting
Workshop: Building the matrix

3Day 3: Competitive Benchmarking

Customer benchmarking
Technical benchmarking
Target setting
Differentiation
Exercise: Benchmarking

4Day 4: Cascading Requirements

Design deployment
Process deployment
Production planning links
Service QFD
Case study: QFD in product launch
Exercise: Second-level matrix

5Day 5: Using QFD

Team facilitation
Common pitfalls
Integrating with development processes
Measuring benefits
Digital tools
Capstone: QFD project

Frequently asked questions

How long is the Quality Function Deployment and Customer Requirements course?

The course runs over 5 days of classroom training, usually Monday to Friday.

When is the next Quality Function Deployment and Customer Requirements course?

The next public date is 16 - 20 Nov 2026 in Istanbul. There are 14 upcoming dates in total.

Where is this course held?

Upcoming sessions run in Istanbul, Vienna, Geneva, Rome, Amsterdam, Cape Town, Dubai.

Can I take Quality Function Deployment and Customer Requirements online?

Yes. Every date can also be joined live online in a virtual classroom with the trainer, for £1,280 per participant. Choose "Live online" in the dates table when you register.

How much does the course cost?

Fees start from £2,840 per delegate, depending on the city. Fees include tuition and course materials.

Do participants receive a certificate?

Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.

Can this course be delivered in-house for our team?

Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.

Course information last updated 14 November 2026.

Quality Function Deployment and Customer Requirements

Course overview

Course outline

Dates and fees

Frequently asked questions

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