16NOV
16 - 20 Nov 2026Mon to Fri · 5 days
IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
Professional training course · QP-015
Quality Function Deployment and Customer Requirements
Products and services succeed when they deliver what customers value. Quality function deployment provides a structured way to translate the voice of the customer into…
- 5 daysClassroom
- 14Upcoming dates
- 7Cities
- £2,840Fees from
Course overview
Why Attend
Products and services succeed when they deliver what customers value. Quality function deployment provides a structured way to translate the voice of the customer into technical requirements and design decisions.
This LLMI course explains how to capture customer requirements, use the House of Quality, prioritise requirements, link them to design and process characteristics, benchmark competitors and cascade requirements through development. Participants build a QFD matrix for a real product or service.
The course supports product development, quality and marketing teams.
Course Objectives
Capture and structure customer requirements
Build a House of Quality
Prioritise requirements and technical characteristics
Benchmark against competitors
Cascade requirements to design and process
Use QFD to support development decisions
Target Audience
Product development engineers
Quality engineers
Product managers
Marketing professionals
Service designers
R&D staff
Course Methodology
Concept sessions
House of Quality workshop
Case studies
Group exercises
Presentations
Course outline
-
1Day 1: Customer Requirements
- Voice of the customer
- Research methods
- Requirement structuring
- Kano model
- Prioritisation
- Exercise: Requirement capture
-
2Day 2: House of Quality
- Matrix structure
- Technical characteristics
- Relationships
- Correlations
- Importance weighting
- Workshop: Building the matrix
-
3Day 3: Competitive Benchmarking
- Customer benchmarking
- Technical benchmarking
- Target setting
- Differentiation
- Exercise: Benchmarking
-
4Day 4: Cascading Requirements
- Design deployment
- Process deployment
- Production planning links
- Service QFD
- Case study: QFD in product launch
- Exercise: Second-level matrix
-
5Day 5: Using QFD
- Team facilitation
- Common pitfalls
- Integrating with development processes
- Measuring benefits
- Digital tools
- Capstone: QFD project
Schedule
Dates and fees
14 upcoming dates in 7 cities. Fees are per delegate; bring colleagues and every seat is discounted.
November 2026
IstanbulTurkey · Classroom
December 2026
7DEC
7 - 11 Dec 2026Mon to Fri · 5 days
ViennaAustria · Classroom
£4,250per delegate2+ people: £3,400 each
January 2027
11JAN
11 - 15 Jan 2027Mon to Fri · 5 days
GenevaSwitzerland · Classroom
£5,250per delegate2+ people: £4,200 each
February 2027
8FEB
8 - 12 Feb 2027Mon to Fri · 5 days
RomeItaly · Classroom
£4,250per delegate2+ people: £3,400 each
March 2027
8MAR
8 - 12 Mar 2027Mon to Fri · 5 days
GenevaSwitzerland · Classroom
£5,250per delegate2+ people: £4,200 each
April 2027
12APR
12 - 16 Apr 2027Mon to Fri · 5 days
AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
May 2027
10MAY
10 - 14 May 2027Mon to Fri · 5 days
Cape TownSouth Africa · Classroom
£2,840per delegate2+ people: £2,272 each
June 2027
14JUN
14 - 18 Jun 2027Mon to Fri · 5 days
IstanbulTurkey · Classroom
£2,850per delegate2+ people: £2,280 each
July 2027
12JUL
12 - 16 Jul 2027Mon to Fri · 5 days
ViennaAustria · Classroom
£4,250per delegate2+ people: £3,400 each
August 2027
9AUG
9 - 13 Aug 2027Mon to Fri · 5 days
GenevaSwitzerland · Classroom
£5,250per delegate2+ people: £4,200 each
September 2027
13SEP
13 - 17 Sep 2027Mon to Fri · 5 days
RomeItaly · Classroom
£4,250per delegate2+ people: £3,400 each
October 2027
11OCT
11 - 15 Oct 2027Mon to Fri · 5 days
GenevaSwitzerland · Classroom
£5,250per delegate2+ people: £4,200 each
November 2027
8NOV
8 - 12 Nov 2027Mon to Fri · 5 days
AmsterdamNetherlands · Classroom
£4,250per delegate2+ people: £3,400 each
December 2027
13DEC
13 - 17 Dec 2027Mon to Fri · 5 days
DubaiUnited Arab Emirates · Classroom
£5,250per delegate2+ people: £4,200 each
No dates in this city right now. Request a quotation and we will suggest the nearest date.
Questions
Frequently asked questions
How long is the Quality Function Deployment and Customer Requirements course?
The course runs over 5 days of classroom training, usually Monday to Friday.
When is the next Quality Function Deployment and Customer Requirements course?
The next public date is 16 - 20 Nov 2026 in Istanbul. There are 14 upcoming dates in total.
Where is this course held?
Upcoming sessions run in Istanbul, Vienna, Geneva, Rome, Amsterdam, Cape Town, Dubai.
How much does the course cost?
Fees start from £2,840 per delegate, depending on the city. Fees include tuition and course materials.
Do participants receive a certificate?
Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.
Can this course be delivered in-house for our team?
Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.
Course information last updated 14 November 2026.
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