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Professional training course · QP-015
Quality Function Deployment and Customer Requirements
Products and services succeed when they deliver what customers value. Quality function deployment provides a structured way to translate the voice of the customer into…
- 5 daysClassroom
- 14Upcoming dates
- 7Cities
- £2,840Fees from
Course overview
Why Attend
Products and services succeed when they deliver what customers value. Quality function deployment provides a structured way to translate the voice of the customer into technical requirements and design decisions.
This LLMI course explains how to capture customer requirements, use the House of Quality, prioritise requirements, link them to design and process characteristics, benchmark competitors and cascade requirements through development. Participants build a QFD matrix for a real product or service.
The course supports product development, quality and marketing teams.
Course Objectives
Capture and structure customer requirements
Build a House of Quality
Prioritise requirements and technical characteristics
Benchmark against competitors
Cascade requirements to design and process
Use QFD to support development decisions
Target Audience
Product development engineers
Quality engineers
Product managers
Marketing professionals
Service designers
R&D staff
Course Methodology
Concept sessions
House of Quality workshop
Case studies
Group exercises
Presentations
Course outline
-
1Day 1: Customer Requirements
- Voice of the customer
- Research methods
- Requirement structuring
- Kano model
- Prioritisation
- Exercise: Requirement capture
-
2Day 2: House of Quality
- Matrix structure
- Technical characteristics
- Relationships
- Correlations
- Importance weighting
- Workshop: Building the matrix
-
3Day 3: Competitive Benchmarking
- Customer benchmarking
- Technical benchmarking
- Target setting
- Differentiation
- Exercise: Benchmarking
-
4Day 4: Cascading Requirements
- Design deployment
- Process deployment
- Production planning links
- Service QFD
- Case study: QFD in product launch
- Exercise: Second-level matrix
-
5Day 5: Using QFD
- Team facilitation
- Common pitfalls
- Integrating with development processes
- Measuring benefits
- Digital tools
- Capstone: QFD project
Dates and fees
Questions
Frequently asked questions
How long is the Quality Function Deployment and Customer Requirements course?
The course runs over 5 days of classroom training, usually Monday to Friday.
When is the next Quality Function Deployment and Customer Requirements course?
The next public date is 16 - 20 Nov 2026 in Istanbul. There are 14 upcoming dates in total.
Where is this course held?
Upcoming sessions run in Istanbul, Vienna, Geneva, Rome, Amsterdam, Cape Town, Dubai.
How much does the course cost?
Fees start from £2,840 + VAT per delegate, depending on the city. Fees include tuition and course materials.
Do participants receive a certificate?
Yes. Delegates who complete the course receive a London Leadership Management Innovation certificate of completion.
Can this course be delivered in-house for our team?
Yes. LLMI can tailor and deliver this course privately for your organisation at your premises or in one of our training cities.
Course information last updated 14 November 2026.
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